Responsibilities

• Lead the paid social strategy for a large pharmaceutical brand, ensuring alignment with brand, medical/legal/regulatory (MLR), and broader omnichannel marketing goals.
• Oversee end‑to‑end activation across platforms (e.g., Meta, TikTok, YouTube, Reddit, Snap, LinkedIn), including audience strategy, trafficking, QA, optimization, and reporting.
• Serve as the primary day‑to‑day social lead and trusted advisor to senior pharma clients, proactively sharing insights, opportunities, and recommendations.
• Manage a high‑performing paid social team (associate directors, supervisors, managers, traders, off-shore), providing clear direction, coaching, and feedback to ensure best‑in‑class work.
• Design and deliver structured training to ensure the team is proficient in end‑to‑end campaign execution (briefing, specs, builds, ISI/fair balance, QA, optimization, measurement) and understands pharma‑specific requirements.
• Create a strong “train‑up” culture that develops employees’ strategic, analytical, and client‑facing skills, not just platform execution.
• Stay on top of new social platform changes, policies, ad formats, privacy updates, and industry trends, and translate them into compliant, actionable tests and innovations for the brand.
• Establish processes to regularly communicate platform and regulatory updates, best practices, and learnings to both internal teams and client stakeholders.
• Ensure rigorous, detail‑oriented QA on all campaigns, including correct safety/ISI implementation, audience and budget setup, naming conventions, pixel/tagging, and pacing.
• Partner cross‑functionally with internal teams and partner agencies to drive integrated, data‑driven programs.
• Develop annual and quarterly paid social budget plans, manage investments across partners, and ensure delivery against performance KPIs and internal commercial targets.
• Lead social performance reviews, delivering clear, insight‑driven narratives and recommendations to senior client and internal stakeholders.

Requirements

• 8+ years of experience in paid social media planning and buying, with significant experience on large, complex accounts; pharmaceutical or other FDA‑regulated experience strongly preferred.
• Proven ability to effectively manage, develop, and inspire teams, including experience training team members on both tactical and strategic aspects of paid social.
• Extremely detail‑oriented, with a track record of flawless execution across multiple campaigns and workstreams in fast‑paced, regulated environments.
• Strong understanding of cross‑channel media (video, search, programmatic, CRM) and how paid social fits into omnichannel patient and HCP journeys.
• Demonstrated ability to stay ahead of social and digital trends, platform changes, and measurement best practices, and to apply them thoughtfully to pharma use cases.
• Exceptional client‑facing communication and presentation skills, with a proactive, solutions‑oriented approach and proven success building senior‑level relationships.
• Strong analytical skills, with experience using social and web analytics tools to interpret performance, design tests, and make data‑driven recommendations.
• Excellent organizational and time‑management skills; comfortable managing multiple brands/indications, stakeholders, and deadlines simultaneously.