Director, Paid Search at Starcom | New York, USA | $121K/yr – $194K/yr

Starcom

Director, Paid Search

New York, USA (Hybrid)

$121K/yr – $194K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid search strategy and team leadership to plan, execute, and optimize campaigns within budget.

Own the paid search strategy, planning, and optimization for assigned accounts.
Must-have: 7+ years in online advertising with client-facing responsibilities.
Standout: P&L ownership, cross-functional leadership, and syndicated research insights.

Job Description

Responsibilities

Motivate and manage a paid search media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters
Foster strong relationships with internal teams and client groups
Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies
Advocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
Develop, manage, and monitor client P&L’s for assigned accounts
Implement holistic media planning
Introduces Process Development Input, Quality Assurance and Best Practices Input
Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Prepares and presents annual financial and staffing plans
Develops a complete understanding of each client’s goals, markets, needs and expectations
Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
Communicates and implements a Participation Planning Process for all assigned accounts
Solves client problems and uses conflict management skills within a professional environment
Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity?

Requirements

Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
7+ years of account management experience in online advertising (paid search), direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
4+ years of team management experience
Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
Understanding of best practices for leveraging social media for brand communication
Knowledge of statistical methods and testing methodology preferred
Deep knowledge of ad serving platforms and online analytic solutions
Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively.
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Preferred

Knowledge of statistical methods and testing methodology preferred

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936

Chicago, Illinois, USA

6.1K employees (2,084 in marketing)

starcomww.com

66% recommend to a friend

59% CEO approval