Responsibilities

• Own the overall paid search strategy, execution standards, and performance roadmap across Fanatics Sportsbook and Casino.
• Set channel-level goals, forecasts, budgets, KPI frameworks, and performance targets in partnership with Marketing leadership, Finance, Analytics, and business stakeholders.
• Lead investment allocation across OSB and OC, balancing acquisition scale, efficiency, payback, incrementality, and long-term brand and customer value.
• Oversee campaign architecture, bidding strategy, keyword coverage, creative testing, feed usage, audience strategy, and landing page optimization across Google, Microsoft, Apple Search Ads, and related search platforms.
• Manage, coach, and develop Senior Performance Managers, ensuring clear ownership, high-quality execution, and consistent operating rhythms across the team.
• Lead agency and platform partner relationships, including strategic roadmaps, quarterly business reviews, troubleshooting, and performance improvement plans.
• Partner with Analytics and Marketing Technology teams to strengthen attribution, true media contribution via MMM, incrementality testing, conversion tracking, reporting automation, and customer journey insights.
• Build executive-ready performance narratives that connect search results to customer acquisition, deposit behavior, revenue, market share, annuity, and payback outcomes.
• Drive structured testing roadmaps across bidding automation, match type strategy, creative, landing pages, local market opportunities, and emerging search formats.
• Develop lower funnel search initiatives to work with upper and mid funnel omnichannel campaigns, connecting demand capture to demand creation