Director, Paid Media

District of Columbia, USA (Hybrid)

$100K/yr – $130K/yrDirector/Executive8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own core client relationships and lead end to end media planning, ensuring objectives are met while guiding a team and influencing new business opportunities.

  • Ownership: client relationships, media planning, and accountability for budgets and timelines.
  • Team & governance: mentor, train, and evaluate direct reports while maintaining quality of workflow.
  • Growth & thought leadership: push for new business and stay ahead of media trends to shape client strategy.

Job Description

Responsibilities

  • Build, grow and own client relationships and help clients achieve objectives, strengthening the business relationship
  • Lead strategic and tactical planning activities and develop, implement and maintain media plans that deliver against client objectives
  • Evaluate recommendations and presentations before sending to the client and maintain quality control on daily workflow and media team processes
  • Manage and be accountable for client budgets and timelines, oversee reports and client billing
  • Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage
  • Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client
  • Keep abreast of media and industry trends that impact the client’s business
  • Manage and develop a team of direct reports, delegating tasks and responsibilities
  • Train direct reports in media and marketing disciplines and in the specifics of the client’s business and industry
  • Work closely with team to set brand strategies and develop media plans

Requirements

  • 8+ years of paid media experience with strong client and team leadership qualities
  • Experience planning and buying across online and offline media channels
  • Strong analytical skills and understanding of KPI’s and attribution
  • Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
  • Experience working with media management tools (e.g. Mediaocean)

Headcount Trend

Current headcount: ~153

Marketing Team

Marketing Team Size
2 (1% of company)
Marketing Roles Posted (Last 30 Days)
1

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