Responsibilities

• Lead, mentor, and grow a team of paid media managers and specialists, fostering a culture of curiosity, accountability, and innovation.
• Set clear goals, performance expectations, and development plans for each team member.
• Serve as the agency’s subject matter expert for paid media best practices, trends, and emerging technologies, working directly with clients as their partner, not just a vendor.
• Oversee the operational efficiency of the media department, including workflow, QA, and cross-team collaboration.
• Create a sense of urgency across the team, encouraging proactive troubleshooting and creative problem-solving to overcome obstacles and deliver results.
• Oversee key platform and vendor partnerships, ensuring the agency maintains preferred access, early betas, and best-in-class support across major ad ecosystems. Continuously looking to strategically grow this network.
• Develop multi-channel media strategies that align with client goals, business objectives, and audience insights.
• Partner with Strategy, Data Science, and Account teams to translate insights into actionable plans that drive measurable impact.
• Oversee the integration of AI, automation, and advanced analytics into targeting, optimization, and creative testing.
• Champion new media opportunities and partnerships, ensuring the agency stays at the forefront of the evolving media landscape.