Paid media leadership and agency management across strategy, execution, AI-enabled optimization, and team development.

• Paid Media Strategy & Execution: Develop and own the global paid media strategy aligned to pipeline and revenue goals
• Paid Media Strategy & Execution: Allocate and optimize annual budget across channels including paid search, display, industry publishers, and emerging platforms
• Paid Media Strategy & Execution: Partner with Brand Strategy, Growth Marketing, and Product Marketing teams to align campaigns with target personas, buying stages, and business priorities
• Paid Media Strategy & Execution: Continuously test, measure, and iterate on campaign performance to maximize ROI, CPL, CPC, and CAC efficiency
• Agency Management: Serve as the primary point of contact for the external media agency
• Agency Management: Set clear performance goals, KPIs, and accountability frameworks
• Agency Management: Ensure campaigns are executed effectively, on time, and within budget
• Agency Management: Evaluate agency performance and recommend improvements or changes as needed
• Team Leadership: Manage and develop a team paid media and marketing professionals
• Team Leadership: Foster a culture of accountability, experimentation, and continuous improvement
• Team Leadership: Provide coaching, mentorship, and career development opportunities
• Team Leadership: Establish clear processes, workflows, and performance expectations
• AI & Marketing Innovation: Champion the use of AI tools to improve campaign performance, reporting, and decision-making
• AI & Marketing Innovation: Identify and implement AI-driven solutions to automate repetitive tasks (e.g., reporting, creative testing, etc.)
• AI & Marketing Innovation: Train and enable the team to effectively use AI in daily workflows to increase speed, efficiency, and output quality