Responsibilities

• Audit existing content across all three brands and determine what should be optimized, consolidated, rewritten, or retired.
• Own SEO performance across the portfolio, including technical SEO, on-page optimization, content strategy, and search visibility.
• Develop and manage editorial calendars, content roadmaps, and writer workflows while maintaining high standards for expertise, credibility, and compliance within the health and wellness category.
• Build strategies that improve visibility within AI and LLM-powered search experiences by identifying citation opportunities and increasing brand presence across third-party publications, digital PR, community platforms, affiliate channels, and other trusted sources.
• Partner with existing PR agencies to evolve their approach toward citation-driven visibility or identify and onboard specialized partners as needed.
• Build reporting frameworks and dashboards to measure traffic growth, keyword rankings, AI and LLM mentions, branded search trends, and overall organic channel performance.
• Establish attribution and measurement methodologies that accurately reflect organic growth's contribution across multiple customer acquisition channels.
• Partner closely with ecommerce, Amazon, affiliate, creator marketing, analytics, and brand teams to align organic growth strategies with broader business goals.
• Evaluate, hire, and manage agencies, freelancers, and eventually internal team members as the function scales.