Director, Organic Growth Marketing (SEO, GEO, AEO) at Circana | USA | $125K/yr – $175K/yr

Circana

Director, Organic Growth Marketing (SEO, GEO, AEO)

USA (Remote)

$125K/yr – $175K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive AI-driven SEO and data-informed organic growth for Circana, aligning technical SEO, content, and LLMs with business goals.

Own the end-to-end SEO and NLP-led content strategy across LLM-friendly pages and assets.
Must-have: 7–10+ years in technical SEO, NLP/LLMs, or related growth roles.
Standout: Proven ability to translate data into scalable, AI-driven marketing recommendations.

Job Description

Responsibilities

Designing, defining and implementing SEO strategies to account for all web crawlers, including AI bots.
Designing and implementing GEO and AEO strategies that align with business goals and optimize against LLM-powered engines.
Make clear data-driven recommendations on performance (e.g. content, messaging, engagement, conversions), that will drive the greatest impact.
Define, track, optimize and report across KPIs, such as LLM visibility, organic share, click share, response inclusion rate, and more.
Be an evangelist for AI-driven marketing strategies and ensure Circana organic strategies are poised to win in market while educating key stakeholders on performance.
Collaborate with cross-functional stakeholders to co-create LLM-friendly pages, search engine pages, summaries, tools and other assets. As needed, develop editorial playbooks and other guidance to embed an AI-driven mentality across operations.
Evaluate and make clear recommendations for tech investments to accelerate and future-proof our strategies.

Requirements

7-10+ years across technical SEO, content strategy and/or Applied NLP/LLMs in an agency, media ecosystem or brand focused role.
Strong command of information architecture, documentation standards and editorial quality.
Proven performance and growth tied to organic optimization strategies.
Solid understanding of data analytics, performance metrics and customer journeys, to underpin digital strategies and prioritization.
Demonstrated success in making content consumable and quotable by LLMs.
Technical fluency and broader knowledge of digital marketing strategies and integration.
Ability to simplify complexity into clarity and bring stakeholders on this journey.

Benefits

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Circana

3.5 Glassdoor

At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow.Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others. Count on us to transform complexity into clarity. Learn more at circana.com

Chicago, Illinois, USA

5.9K employees (521 in marketing)

www.circana.com

64% recommend to a friend

75% CEO approval