Responsibilities - Plan development of campaign journeys for target segments in partnership with brand marketing, defining all data and capability requirements and ensuring execution feasibility. - Leverage in-depth understanding of customer behaviors, needs, and preferences to inform and refine engagement plan, including audience development, targeting, channel selection and campaign orchestration. - Support strategic initiatives such as persona development, segmentation, and patient services strategies to enable personalized engagement at scale. - Define, document, and implement operational best practices for tactic development through owned channels (e.g. web, email), cross-channel campaign management, and all associated capabilities required for successful campaign execution. - Own day-to-day operations for owned channels, including maintaining a content calendar, to ensure visibility and coordination of all HCP and Patient activities. - Coordinate seamless execution of omnichannel programs, working closely with cross-functional partners. - Collaborate with creative/media agencies and brand marketers to ensure coordination of content development and internal capabilities for campaign delivery. - Define Key Performance Indicators (KPIs) and metrics to measure the impact of digital channels and omnichannel initiatives for HCP and patient campaigns. - Establish a learning agenda to continuously test, optimize, and iterate on campaign performance and channel effectiveness. - Ensure continuous monitoring and optimization of digital channels, media spend / media channel mix, and omnichannel campaigns to achieve marketing objectives. - Partner with Commercial Operations and IT to build and maintain reporting dashboards that enable real-time / near-time tracking of channel and campaign performance. Requirements - Requires a BS degree (MBA or advanced degree is preferred) with 10+ years of experience in a digital marketing, omnichannel marketing or operations role. Experience in life sciences or healthcare industry preferred. - Proven track record planning and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer centricity, and operational excellence. - Deep understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid media), user experience (UX), and digital performance measurement. - Ambition to learn more about rare disease marketing - Demonstrated ability to independently drive projects to completion - Intense curiosity, collaborative spirit, empathy, and a passion for problem solving - Solution-oriented, strong analytical and presentation skills - The ability to champion change and drive innovative thinking - Excellent organizational skills, sufficient to multitask in an extremely fast-paced environment with changing priorities - Recognized by former peers, colleagues, managers, and direct reports for attributes congruent with Kiniksa values: Relentless. Patient-focused. Nice to Have - Proven expertise in omnichannel campaign strategy and execution, driving personalized HCP and patient engagement through data-driven segmentation, targeting, and journey orchestration - Deep knowledge of digital marketing channels and performance optimization (SEO, SEM, email, social, paid media), with a strong focus on continuous testing, analytics, and KPI-driven decision making - Strong operator with the ability to build and scale marketing operations, including campaign workflows, content calendars, cross-channel coordination, and agency collaboration - Highly collaborative and results-oriented partner skilled in aligning cross-functional teams (brand, IT, commercial ops) and leveraging insights to improve campaign performance and customer experience