Responsibilities

• Lead US + CA marketing strategy across major product, feature, and brand moments—ensuring strong regional planning, clear priorities, and high-quality execution.
• Partner closely with the other regional marketing directors (EMEA, APAC, etc) to deliver the creative toolkits, frameworks and assets they need to launch localized versions of these campaigns in their regions.
• Own the development of integrated campaign strategies for the Americas, from brief through launch and optimization.
• Partner cross-functionally with Product Marketing, Creative, Growth, PR/Comms, Social, Lifecycle, Retail, Commercial, and international counterparts to bring launches to market in a cohesive way.
• Translate company and product priorities into clear, differentiated regional narratives and marketing plans.
• Drive alignment across a fast-moving, matrixed organization, bringing clarity to timelines, responsibilities, decision points, and tradeoffs.
• Help ensure campaign work is both strategically strong and operationally executable across channels.
• Use performance signals, customer understanding, and market context to refine plans and improve impact over time.
• Contribute to how Oura shows up in the US, our biggest market, while balancing brand-building with business performance.
• Mentor and elevate brand marketing talent, while raising the bar for strategic thinking, communication, and integrated execution across the team.

Requirements

• 12+ years of experience in integrated marketing or brand marketing, with meaningful experience in consumer tech, wellness, lifestyle, or similarly high-bar consumer brands.
• A proven track record of leading large, cross-functional campaigns and launches that span multiple channels and stakeholders.
• Strong experience translating complex products, features, or ideas into simple, compelling, customer-facing stories.
• Top notch creative instincts via being part of teams delivering best in class work
• Exceptional strategic judgment and the ability to drive clarity in ambiguous, fast-changing environments.
• Excellent communication skills across writing, presentations, and verbal storytelling; able to influence at all levels of the organization.
• Deep cross-functional instincts and a highly collaborative working style.
• Strong organizational and operational discipline without losing sight of creative quality.
• Experience leading or mentoring senior marketers and helping teams do their best work.
• A leader who is hands-on, low-ego, high-accountability, and energized by building in a scaling environment.

Preferred

• Experience working across both brand and performance/growth contexts.
• Experience across both hardware and software or connected product ecosystems.
• Exposure to health tech, wearables, or behavior-change categories.
• Experience operating in regional or international marketing structures.

Benefits

• At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.
• What we offer:
• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave
• Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
• Region 1 $200,600 - $236,000
• Region 2 $182,750 - $ 215,000
• Region 3 $164,900 - $194,000
• A recruiter can determine your Region based on your US location.
• We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).
• Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
• We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.