Director of Membership & Loyalty Strategy Growth & Marketing at PopStroke | Plano, TX | $140K/yr – $160K/yr

Director of Membership & Loyalty Strategy Growth & Marketing

Plano, TX (Unknown)

$140K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the long-term Membership and Loyalty strategy across multi-unit venues, shaping acquisition, engagement, retention, and lifetime value with data-driven personalization and cross-functional partnerships.

Growth infrastructure: Own roadmap and pricing decisions for memberships and loyalty initiatives.
Lifecycle analytics: Define segmentation, KPIs, and actionable reporting for leadership.
Cross-functional execution: Partner with Marketing, Finance, and Operations to implement campaigns and personalized experiences.

Job Description

Own the long-term vision and roadmap for PopStroke's Membership and Loyalty programs.
Develop innovative strategies that increase acquisition, engagement, retention, and lifetime value.
Continuously evaluate market trends, competitive programs, and guest expectations to evolve the membership experience.
Benchmark against best-in-class loyalty and subscription programs across hospitality, entertainment, retail, travel, and fitness industries.
Solicit ongoing feedback from members and from our management team across our venues.
Design and optimize loyalty initiatives that encourage repeat visitation and increased guest spend.
Develop personalized offers, rewards, and engagement strategies based on guest behaviors
Create lifecycle journeys that strengthen emotional loyalty and long-term engagement.
Partner with Digital and Marketing to deliver targeted communications and personalized experiences.
Analyze guest behavior, purchasing patterns, visit frequency, and membership engagement.