Director of Membership & Growth Marketing at Surf Thru Express | California, MO | $125K/yr – $150K/yr

Director of Membership & Growth Marketing

California, MO (On-site)

$125K/yr – $150K/yrDirector/Executive5+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive growth and membership marketing for Surf Thru Express Car Wash as Director of Membership and Growth Marketing.

Own growth strategy to increase member conversions and reduce churn.
Must-have: 5+ years in growth or membership marketing, with car wash industry experience.
Experience with CRM and data-driven campaigns across 45+ locations.

Growth & Acquisition Strategy: Develop and execute strategies increase retail-to-membership conversions, and decrease churn.
Customer Acquisition: Lead digital and local marketing initiatives.
Community Outreach & Partnerships: Build local partnerships to drive brand loyalty and organic traffic.
Data Analytics: Use CRM data and analytics to track membership retention, measure LTV (Lifetime Value), and optimize marketing spend.
On-Site Experience: Oversee on-site branding, signage, and marketing messaging to ensure consistency with our digital presence.

5+ years of growth or membership marketing experience.
Direct experience in the car wash industry (required).
Background in subscription-based services or multi-location retail.
Proven track record of managing marketing budgets and hitting acquisition KPIs.
Experience in CRM systems (e.g., Salesforce/Salesforce Marketing Cloud) and customer lifecycle campaigns.
Strong analytical skills; experience with data analysis to drive customer behavior interventions.
Excellent interpersonal skills to build community and business partnerships.