Director, Membership Growth & Digital Strategy at SEMI | Milpitas, CA | $186K/yr – $217K/yr

SEMI

Director, Membership Growth & Digital Strategy

Milpitas, CA (Remote)

$186K/yr – $217K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive SEMI’s digital engagement and lifetime value through analytics-led lifecycle optimization for membership growth.

Primary ownership: Define and operationalize North Star engagement metrics and lifecycle KPIs.
Must-have: 10+ years in digital strategy and lifecycle growth with measurable outcomes.
Standout: Global experience with CRM and marketing automation in matrixed organizations.

Job Description

Responsibilities

Define and operationalize SEMI’s North Star engagement and lifetime value metrics
Establish lifecycle KPI frameworks spanning acquisition through renewal and expansion
Identify behavioral predictors of retention, churn risk, and repeat participation
Deliver executive dashboards tied directly to membership growth and retention performance
Partner with Member Services to strengthen onboarding, renewal, and reactivation pathways
Translate insight into prioritized investment and growth decisions
Own semi.org and the Industry Resource Hub as SEMI’s primary engagement platforms
Govern digital taxonomy, discoverability, and SEO strategy
Establish structured engagement pathways reinforcing membership value
Optimize cross-domain journeys to increase conversion and repeat engagement

Requirements

10+ years of experience in digital strategy, membership growth, digital marketing, lifecycle marketing, or related leadership roles
Proven experience owning digital engagement strategy and measurable growth outcomes, including acquisition, retention, and lifetime value
Experience defining and operationalizing KPI frameworks, attribution models, and executive-level insight reporting
Experience leading digital marketing, analytics, or growth teams in complex, matrixed, or global organizations
Demonstrated success partnering cross-functionally with Marketing, Membership, Product, IT, and Revenue teams
Experience managing and optimizing digital engagement platforms, CRM systems (e.g., Salesforce), and marketing automation platforms (e.g., Marketo)
Experience implementing or leveraging analytics platforms and dashboard environments (e.g., Power BI, Tableau, Google Analytics, Snowflake, or equivalent)
Experience driving digital transformation, lifecycle optimization, or insight-driven growth initiatives
Strong analytical and data interpretation skills, with the ability to translate complex data into clear, actionable executive insights
Executive communication skills, including the ability to present insight, recommendations, and performance narratives to senior leadership

Preferred

Experience in membership organizations, associations, B2B ecosystems, or professional communities
Experience supporting global or multi-regional digital engagement strategies
Experience implementing AI-enabled marketing, personalization, or lifecycle optimization capabilities

SEMI

3.5 Glassdoor

Created in 1919, SEMI is a leading company in the electricity and industrial sector. Its name is synonym of tradition, experience, and future. In the middle of its international expansion, the company is distinguished for its adapting capacity, typical of small and medium-sized companies; its company infrastructure, characteristic of a large-sized company; and the financial support of a consolidated firm. SEMI, one of the main companies in the VINCI GROUP Industrial Services sector, is a renowned firm with its know-how as an added value. The close cooperation with many Universities, as well as with public and private bodies in the development of new technologies has made our company earn the support from the sector for its innovation and viability. Nowadays, SEMI has international subsidiaries rendering services at all levels. Settled in France, Germany, Romania, Morocco, Panama, Mexico, República Dominicana, Peru, El Salvador and Chile, the company also has collaborators in other countries such as Portugal, Israel, Nigeria, or Brazil.

Founded in 1919

Madrid, Community of Madrid, ESP

1.1K employees (19 in marketing)

www.gruposemi.com

53% recommend to a friend