Responsibilities

• Lead the development of audience-centric, insight-driven media strategies across HCP, DTC, Payer, and other healthcare audiences.
• Oversee the strategic direction, channel architecture, and budget allocation across assigned accounts.
• Translate business objectives, market dynamics, customer insights, and performance data into actionable media recommendations.
• Guide teams through annual planning, tactical planning, optimization, and measurement processes.
• Ensure media strategies align with broader brand, marketing, and business objectives.
• Partner with analytics, investment, activation, and client engagement teams to deliver integrated solutions.
• Identify opportunities to introduce innovative media approaches, emerging channels, and evolving healthcare marketing trends.
• Contribute strategic expertise to new business opportunities, pitches, and agency initiatives.
• Build and maintain strong relationships with key client stakeholders.
• Serve as a strategic consultant, helping clients navigate complex marketing challenges and opportunities.

Requirements

• 8+ years of media strategy, planning, or integrated marketing experience.
• 3+ years of people management experience.
• Pharmaceutical, healthcare, or life sciences marketing experience required.
• Experience developing omnichannel media strategies across HCP and DTC audiences.
• Strong understanding of media research, planning, and measurement tools.
• Experience managing multiple brands, clients, and cross-functional teams.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.