Director, Media & Relations

San Francisco, CA (On-site)

$170K/yr – $200K/yrSenior Level10+ years expFull time

Posted 4 days ago

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Job Description

Responsibilities

  • Own the full media relations function end-to-end—strategy through execution
  • Develop and drive a proactive, calendar-driven PR program aligned with product launches, company milestones, and brand priorities
  • Identify and pursue compelling story angles that resonate with journalists and align with business goals
  • Pitch relentlessly—leverage your relationships to secure placements in tier-1 outlets (WSJ, Forbes, TechCrunch, Bloomberg, NYT, Fast Company, etc.) and top industry trades
  • Manage inbound media inquiries with speed and sound judgment
  • Write and produce all media materials: press releases, pitches, media alerts, bylines, op-eds, briefing docs, talking points, and Q&As
  • Brief and prep executives for interviews; provide real-time support during media engagements
  • Monitor news cycles and identify rapid-response opportunities to insert our POV into relevant conversations
  • Maintain and grow a robust network of journalist relationships across business, tech, and trade media
  • Be the kind of PR pro who can pick up the phone and get a reporter's attention—not just send cold emails

Requirements

  • 10+ years in PR/media relations, ideally a mix of agency and in-house experience
  • You have real, working relationships with reporters at major business and tech outlets (e.g., TechCrunch, WSJ, Forbes, relevant industry trades). You don’t just pitch—you get replies.
  • You can do it all: write tight copy, craft compelling pitches, manage multiple priorities, and deliver results
  • Background in B2B tech, SaaS, or enterprise software strongly preferred
  • Native news instincts. You know what makes a story, how to frame it, and when to strike
  • Comfortable working directly with C-suite; able to prep, coach, and support execs in media moments
  • Self starter: You thrive with autonomy and high accountability
  • Strong project management and organizational skills
  • Exceptional writing and editing abilities—press releases, pitches, bylines, talking points
  • Proficiency with media databases (Cision, Muck Rack, etc.), monitoring tools, and Google Workspace

Preferred

  • Experience with analyst relations a plus, but not required—you'll learn our program
AppHelp by AppDirect logo

AppHelp by AppDirect

AppHelp (formerly Radialpoint) delivers solutions that ‘help’ businesses and consumers be more successful with their adoption and use of the latest in technology and cloud services. By leveraging a unique combination of technology and human capital, AppHelp ensures customers have the support they need as they traverse the customer journey. With millions of technical support incidents solved, and decades of experience assisting people with technology, AppHelp is proud to power the technical support programs for premier brands across the globe, including Comcast, Cincinnati Bell, Bell, ADAR, Inc., Rogers, Telus, Windstream, Virgin Media, Panda Security and more.AppHelp livre des solutions qui aident les entreprises et les consommateurs à optimiser l’adoption et l’utilisation des dernières technologies et solutions infonuagiques. Forte de son approche unique combinant technologies et capital humain, AppHelp accompagne ses clients et s’assure qu’ils disposent du soutien dont ils ont besoin, et ce, tout au long de leur parcours. Comptant à son actif des millions d’incidents de soutien techniques résolus et plusieurs décennies d’expérience en soutien technologique, AppHelp est fière d’assurer les programmes de soutien technique de nombreuses marques prestigieuses à travers le monde, dont Comcast, Cincinnati Bell, Bell, ADAR, Inc., Rogers, Telus, Windstream, Virgin Media, Panda Security et plusieurs autres.

Founded in 1997
Montreal, Quebec, CAN
19 employees (1 in marketing)

Traffic Signals

Monthly Google Ads Budget
$17.1K

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
1