Responsibilities

• Strategic Partnership & Media Development – Identify and cultivate relationships with high-value paid media partners across Paid Social (e.g., Meta, TikTok), Expert Authority Media (e.g., Reddit, Quora, YouTube), Retail Media Networks, and AI-driven advertising platforms (e.g., ChatGPT, Perplexity).
• Explore and evaluate emerging media and partner categories, including AI-powered commerce, GEO/AEO partner targets, and new paid formats, for client fit and innovation potential.
• Translate client objectives into integrated paid media strategies and partnership plans that align with their performance goals and drive incremental revenue.
• Collaborate with the SVP of Influencer and VP of Growth Marketing to evolve PartnerCentric’s paid media and partnership roadmap in line with market trends and client needs.
• Lifecycle Marketing – Analyze customer data, segments, and create targeted campaigns to improve customer retention.
• Proactively identify new leads from various sources.
• Evaluate lead IDC fit and insights intel.
• Use marketing assets and follow up sequences to maintain interest and trust overtime.
• CRM management.
• Relationship Management & Growth – Own and manage a portfolio of strategic media and platform relationships; serve as the key point of contact for performance growth, co-marketing, and innovation discussions for select high-priority accounts.

Requirements

• 5–8 years of experience in paid media, partnerships, influencer, or performance marketing, including a minimum of 3 years working directly in digital media planning, buying, or partner development.
• Strong understanding of the digital media ecosystem, including Paid Social, content and creator-driven media, Expert Authority platforms, retail media, and emerging AI-led advertising environments.
• Demonstrated experience operating as a player/coach: leading or managing others while owning strategy and execution for key accounts.
• Highly curious, forward-thinking, and motivated to shape the future of performance and partnership-driven media.
• Familiarity with Retail Media Networks (e.g., Criteo, Koddi, CitrusAds), Programmatic Platforms (e.g., TradeDesk, DV360), Expert Authority Media (e.g., Reddit, Quora, YouTube), and AI-led partner strategies to create visibility and ranking in Answer Engines is a plus.
• Proven ability to manage media and platform relationships, negotiate agreements, and drive measurable results.
• Experience managing or mentoring team members, including involvement in hiring, training, or process development.
• Excellent communication, presentation, and collaboration skills; comfortable representing PartnerCentric to senior-level stakeholders.
• Experience with affiliate or partnership platforms such as Impact, CJ, Partnerize, or Rakuten is a plus, especially where they intersect with paid media partnerships.

Preferred

• Experience building or managing AI-generated influencers and virtual creator partnerships is a plus.
• Familiarity with AI-led advertising environments is a plus.
• Experience with affiliate or partnership platforms such as Impact, CJ, Partnerize, or Rakuten is a plus.