Director, Media Analytics

Los Angeles, CA (Hybrid)

$96K/yr – $144K/yrDirector/Executive10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the analytics engine for media performance across broadcast, search, display, mobile, gaming and social channels, turning data into practical optimization for senior leaders.

  • Lead a team to deliver timely campaign reporting and data-driven insights to executives.
  • Build and interpret statistical models, run A/B tests, and benchmark ROI to guide planning and optimization.

Job Description

Responsibilities

  • Responsible for managing a team, providing coaching, guidance, inspirational leadership and performance management on a regular basis
  • Ensure accurate and timely campaign reporting for all advertisers
  • Collaborate with other departments to share best practices based on data-driven insights
  • Perform analysis for broadcast, search, online display, mobile, gaming and social/conversational marketing and overall return on investment by program and model
  • Fluently interact with syndicated media resources to perform analysis and critical thinking, applying business objectives, strategies and tactics
  • Analyze and present (written and verbal) key learning, insights and optimization recommendations to senior and executive audiences
  • Support media planning team with ad hoc analysis and report assignments
  • Identify opportunities to automate analyses and identify processes for efficiencies
  • Establish & maintain benchmarks for overarching media strategies and key campaign initiatives
  • Bring analytical rigor and precision to all reporting deliverables

Requirements

  • Bachelor’s degree in math, finance, statistics, economics, business, marketing or other analytical field
  • Demonstrated passion and affinity for telling stories with quantitative data
  • Ten years of analytics and database experience, agency experience a plus
  • 5-7 years of supervisory experience
  • Experience building and interpreting statistical models
  • Strong written and verbal presentation skills: can clearly articulate in-depth media theories and concepts
  • Excellent organization and time management; ability to prioritize workload and multi-task
  • Strong attention to detail and able to prioritize tasks, multitask and manage time effectively
  • Ability to collaborate with agency constituents including strategic planning, account management, traffic, interactive and event planning
  • Problem solving skills - Ability to identify holes in data and provide reporting solutions

Benefits

  • We offer comprehensive benefits and ‘work perks’ like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + “pawternity” leave, etc.
  • We have a hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires).
  • We’re part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.
  • We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
  • We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.
  • We have a lot fun! We have a whole committee called “Team Fun” that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215