Director - Media Analytics

USA (Remote)

$120K/yr – $150K/yrDirector/Executive15+ years expFull time

Posted 3 months ago

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Job Summary

Drive advanced media analytics initiatives for FMCG and Tech Durable clients, delivering MMM and lift insights that optimize activation and outcomes.

  • Own end-to-end analytics design to presentation for media analytics insights.
  • Must-have: Expertise in media effectiveness analytics, MMM, and attribution modeling.
  • Standout: Leads international project teams and cross-functional collaboration with clients and NIQ.

Job Description

Responsibilities

  • Solutioning, Designing, executing, presenting and implementing analytic insights related to media analytics ( MMM and lift solutions) and tools to meet clients’ research objectives
  • Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client
  • Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities
  • Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines
  • Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
  • Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives
  • Drive client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation based outcomes.
  • Partner with the sales organization to grow the media effectiveness analytics business

Requirements

  • Expertise in Manufacturer Marketing and Media functions as well as media agencies
  • Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc.
  • Strong logic, deductive reasoning, problem solving and critical thinking skills
  • Skilled & polished communicator, including group presentations and storytelling
  • Robust project management skills
  • Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client business objectives and deliver client value from the engagement
  • Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors etc.)
  • Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development
  • Able to work collaboratively with internal & external teams
  • Strong sense of urgency and accountability to drive client outcomes

Preferred

  • MBA or advanced/analytics degree preferred

Benefits

  • Flexible working environment
  • Comprehensive healthcare plan (medical, Rx, dental, and vision).
  • Flexible spending accounts and a Health Savings Account (including company contributions).
  • Life and AD&D insurance.
  • 401(k) retirement plan including company matching contributions.
  • Disability insurance.
  • Tuition Reimbursement.
  • Discretionary paid time off program and 11 paid holidays.
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)
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NielsenIQ

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

Founded in 1923
Chicago, Illinois, USA
28K employees (1,168 in marketing)

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