Director, Media and Ads Operations

Los Angeles, CA (On-site)

$148K/yr – $190K/yrSenior Level7+ years expSalaried Ft

Posted 4 months ago

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Job Summary

This role leads the paid media strategy across multiple channels, owns budgeting and experimentation, and drives cross-channel optimization with Finance, Data, Creative, and Brand partners. It requires 7+ years of paid media experience, budget ownership, and a strong grasp of DTC metrics and measurement. Benefits include health, wellness, equity, and flexible time off.

Job Description

Responsibilities

  • Lead Investment Strategy: Own the total paid media strategy, including annual and quarterly budget allocation, CAC targets, and spend pacing across Meta, Google, TikTok, TV, and more.
  • Drive Capital Allocation: Act as the final decision-maker on media efficiency tradeoffs, determining where to deploy incremental capital to balance scale and efficiency.
  • Architect Experimentation: Own the incrementality and experimentation roadmap across all channels, formats, and tactics to answer critical business questions. Partner with Creative and Brand teams to build a high-velocity testing framework, ensuring quantitative performance data directly informs qualitative creative strategy.
  • Partner with Finance & Data: Collaborate to forecast performance, model scenarios, and define measurement frameworks for test design and expansion.
  • Optimize the Portfolio: Synthesize complex datasets into clear narratives and actionable plans that drive cross-channel optimization.

Requirements

  • Experience at Scale: 7+ years in paid media, growth marketing, or media operations at a high-growth DTC or consumer brand.
  • Budget Ownership: Proven experience managing large, multi-channel paid media budgets.
  • DTC Fluency: Deep understanding of direct-to-consumer business metrics, including CPA, LTV, and marginal efficiency.
  • Technical Proficiency: Strong Excel/Sheets skills and comfort working with large datasets to drive decision-making.
  • Measurement Acumen: Experience defining measurement frameworks and leading incrementality testing.

    Benefits

    • Health & Wellness
    • Medical, Dental, Vision, and Life Insurance
    • Healthcare & Dependent Care FSA
    • Mental health support via Talkspace
    • Pet insurance discount
    • 10 Wellness Days per Year (Final Friday of every month)
    • Free Ritual subscription during your tenure
    • Annual Wellness Stipend
    • Monthly wellness activities
    • Financial & Career Support
    Ritual logo

    Ritual

    4.6 Glassdoor

    Ritual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world’s leading scientists, researchers and advisors, we’re developing a new standard of high-quality, traceable daily products across new categories. Hundreds of thousands of customers across generations trust us, and we are growing quickly. We’ve built a team of over 120 (and counting) curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists. We’re venture-backed and based in sunny Los Angeles. If you’re looking to challenge the status quo and be challenged to do the best work of your career, join us.Ritual is an Equal Opportunity Employer. We are are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

    Founded in 2015
    Culver City, California, USA
    222 employees (44 in marketing)
    87% recommend to a friend
    95% CEO approval

    Traffic Signals

    Monthly Visitors
    756.2K
    Monthly Google Ads Budget
    $285K
    Traffic Source Mix
    Search
    29.9%
    Direct
    58.8%
    Referral
    5.9%
    Social
    4.2%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~222

    Marketing Team

    Marketing Team Size
    29 (13% of company)
    Marketing Roles Posted (Last 30 Days)
    2

    Funding

    Total Funding
    $40.5M
    Last Raise
    $25M
    Series B, 7 years ago

    Funding History

    • Feb 2019
      Series B • $25M
    • Aug 2017
      Series A • $10.5M
    • Oct 2016
      Seed • $3.5M

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