Responsibilities

• Develop the strategy and roadmap for scaling mass reach channels , including linear TV, OTT/CTV, terrestrial and streaming audio, podcasts, and emerging high-reach formats
• Create and manage incrementality testing frameworks and experimentation roadmaps that validate performance and inform channel growth
• Own channel measurement in partnership with data and analytics teams, including MMM inputs, spike models, attribution mapping, and third party reporting tools
• Manage external media agencies and technology vendors , including scopes, performance expectations, deliverables, and ongoing optimization
• Own media budgets and investment pacing , ensuring efficient allocation and adherence to forecasted spend
• Collaborate with engineering and data teams to improve tracking, signal quality, ingestion pipelines, and reporting infrastructure
• Partner with brand planning, creative, product marketing, and finance teams to set campaign objectives, align on learning agendas, and drive accountability against performance
• Evaluate channel-level and creative-level insights to guide optimization, creative iteration, and investment decisions
• Lead cross-functional reviews, planning cycles, and post-campaign analyses to ensure the organization has clear visibility into results and next steps
• Develop scalable systems, documentation, and workflows that support transparency, efficiency, and long-term channel readiness
• Stay current with industry trends, measurement standards, and platform capabilities to identify new opportunities for reach and efficiency

Requirements

• 10+ years of experience in mass media, acquisition marketing, or media strategy, ideally within an agency or a high-growth performance-driven organization
• A proven track record of scaling TV and audio channels and managing multi-million-dollar budgets
• Demonstrated expertise with incrementality testing, attribution frameworks, spike models, MMM, and third party measurement platforms
• Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations
• Experience leading agency relationships, negotiating scopes, and managing vendor performance
• Experience building and maintaining positive relationships with network partners that unlock mutually beneficial opportunities
• A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives
• Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams
• A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities
• A passion for creative marketing and bringing brand strategy and storytelling to life through media choices

Benefits

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards personal & professional growth.
• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.