Director, Marketplace Performance Marketing at 1-800-FLOWERS.COM, INC. | Atlanta, GA

1-800-FLOWERS.COM, INC.

Director, Marketplace Performance Marketing

Atlanta, GA (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-marketplace paid media strategy and investment with ownership of key performance metrics and cross-functional alignment.

Must-have: 7+ years of performance marketing with Amazon Ads and Walmart Connect.
Standout: Experience managing multi-million-dollar budgets and leading in-house retail media teams.
Standout: Ability to tie paid performance to organic ranking, assortment, and stock readiness across marketplaces.

Job Description

Responsibilities

Marketplace Performance Strategy & Investment
Develop and own the retail media strategy across Amazon, Walmart, TikTok Shop, and other marketplaces.
Set annual and quarterly investment plans aligned to revenue, profitability, seasonality, and product priorities.
Allocate spend by platform, category, and SKU to maximize total marketplace impact.
Revenue & Performance Ownership
Own top-line paid media KPIs including revenue, ROAS, TACoS, and contribution margin impact.
Connect paid performance to organic ranking, assortment strategy, and overall marketplace health.
Build forecasts and provide performance recommendations to leadership and finance.
Cross-Functional Leadership
Partner closely with marketplace management, merchandising, supply chain, and finance to ensure media supports in-stock, competitively priced, conversion-ready products.
Align campaigns to key retail moments including holiday peaks and promotional events.
Innovation & Capability Building
Establish testing frameworks, measurement standards, and optimization best practices.
Evaluate and scale new ad formats, betas, and platform innovations.
Lead and develop a team of marketplace performance marketers.

1-800-FLOWERS.COM, INC.

1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help inspire customers to give more, connect more, and build more and better relationships. The Company’s e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; NapcoSM, a resource for floral gifts and seasonal décor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice’s Table®, a lifestyle business offering fully digital livestreaming and on demand floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation’s 2021 Hot 25 Retailers list, which ranks the nation’s fastest-growing retail companies, and was named to the Fortune 1000 list in 2022.

Founded in 1976

Jericho, New York, USA

4.4K employees (483 in marketing)

www.1800flowersinc.com/careers