Director of Marketing/Admissions

Jasper, FL (Hybrid)

$60K/yr – $70K/yrDirector/ExecutiveFull time

Posted 5 months ago

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Job Summary

Directs marketing, outreach, and product initiatives for social services programs to drive growth and visibility.

  • Own marketing strategy, campaigns, and budgets for social services programs.
  • Must-have: proven SEO, market analysis, and advertising experience.
  • Standout: cross-functional leadership with revenue-growth impact in a hybrid setup.

Job Description

Responsibilities

  • Develop and implement strategic marketing plans to promote social services programs
  • Conduct market research to identify trends and opportunities for program growth
  • Manage advertising campaigns to increase program visibility and reach
  • Create and manage budgets for marketing and advertising initiatives
  • Collaborate with internal teams to drive advertising sales and revenue growth
  • Utilize digital marketing strategies to enhance program outreach
  • Oversee social media marketing efforts to engage with clients and stakeholders
  • Implement performance marketing tactics to measure the effectiveness of campaigns
  • Lead product management initiatives related to social services offerings

Requirements

  • Proven experience in SEO, research, market analysis, advertising, and budgeting
  • Knowledge of social media marketing strategies and best practices
  • Experience in performance marketing and measuring campaign success
  • Excellent communication skills with the ability to collaborate effectively with cross-functional teams
  • Strong leadership abilities with a focus on driving innovation and continuous improvement

Benefits

  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance