Director of Marketing at U.S. Lawns | USA

U.S. Lawns

Director of Marketing

USA (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel marketing strategy and regional programs to drive brand growth, lead generation, and franchisee revenue with measurable impact.

Lead coordinated brand marketing across digital, CRM, events, and partnerships to align with sales priorities.
Build scalable regional calendars and franchisee toolkits to enable local campaigns with consistent branding.
Partner with franchise owners and national accounts to grow qualified leads and regional business.

Job Description

Develop and execute integrated marketing strategies that support brand growth, lead generation, customer retention, and franchisee revenue growth.
Lead all brand marketing efforts across digital, social, CRM, website, email, regional/local marketing, trade shows, events, public relations, and strategic partnerships.
Develop annual marketing calendars, campaigns, and initiatives aligned with company growth objectives.
Develop structured regional and seasonal marketing calendars that align local marketing initiatives with sales priorities, market demand, and business development efforts.
Build scalable marketing programs that can be effectively deployed across franchise territories nationwide.
Develop messaging and positioning that strengthens the U.S. Lawns brand within the commercial landscaping and facility services industry.
Partner closely with franchise owners and business development teams to support local lead generation efforts and sales growth initiatives.
Develop B2B marketing campaigns focused on property managers, facility managers, HOAs, municipalities, and commercial real estate decision-makers.
Support account-based marketing strategies and targeted outreach campaigns that generate qualified commercial leads.
Identify new customer segments, marketing channels, and partnership opportunities that drive growth.

Bachelor’s degree in Marketing, Communications, Business, or related field
7+ years of progressive marketing experience
Experience in B2B marketing environments required
Experience in franchise, commercial services, facility services, landscaping, restoration, home services, or multi-location business models strongly preferred
Strong understanding of lead generation, CRM systems, marketing automation, SEO, PPC, social media, email marketing, and digital marketing strategy
Experience managing marketing budgets and measuring campaign ROI
Strong project management and organizational skills
Excellent written, verbal, presentation, and communication skills
Experience working cross-functionally with operations, sales, franchise owners, and executive leadership
Proficiency in Microsoft Office, Canva, CRM systems, marketing automation platforms, and analytics/reporting tools

Strategic thinker with strong execution capabilities
Revenue-focused and data-driven decision maker
Strong franchisee relationship and communication skills
Ability to balance brand standards with local market flexibility
Entrepreneurial mindset with strong business acumen
Comfortable leading initiatives, presenting ideas, and driving accountability
Strong listener who values franchisee feedback and collaborative problem solving
Ability to balance strategic thinking with hands-on execution in a fast-paced franchise environment
Experience creating scalable systems, processes, and marketing structure across multi-location organizations
Passion for helping franchise owners grow and succeed

Full time position
Paid time off
Paid holidays
Medical, dental, vision insurance
Company paid life and disability insurance
401K with company match
Great working environment (energ
Growth opportunities
Cell phone reimbursement
Employee assistance program
Flexible spending account
Health savings account

U.S. Lawns

At U.S. Lawns, we do more than maintain landscapes, we protect your brand’s first impression. With 40+ years of industry experience, U.S. Lawns is the nation’s largest provider of commercial landscape services. Our unique model combines the power of a nationwide network with the personal accountability of local owner-operators, so you get industry-leading systems and support, delivered by professionals who live and work in your community. We specialize exclusively in commercial properties, partnering with property managers, facility directors, and business owners to deliver proactive, consistent, and high-quality landscape solutions. Whether you oversee healthcare campuses, HOAs, retail centers, or corporate office parks, U.S. Lawns is here to simplify your job, enhance curb appeal, and elevate the appearance of your grounds year-round. We're here to keep you confident in your property’s appearance across all seasons as a partner who truly understands commercial landscape priorities. Our services include:✔️ Landscape Management✔️ Seasonal Color Design✔️ Weed Control & Fertilization✔️ Arbor Care✔️ Irrigation Systems✔️ Custom Site Solutions✔️ Snow & Ice Management✔️ Hardscape Design & Maintenance National strength. Local commitment.One team. One mission. One less thing for you to worry about.

Founded in 1986

Orlando, Florida, USA

604 employees (12 in marketing)

www.uslawns.com