Responsibilities

• Execute the marketing strategy as directed by the CXO, ensuring campaigns and initiatives are delivered on time, on brand, and within budget.
• Develop and maintain the marketing calendar, coordinating timely execution of campaigns, promotions, and events across all channels.
• Plan and manage marketing campaigns that support lending, deposit growth, and member engagement from concept through delivery.
• Prioritize and organize the team’s workload to ensure high-impact work gets done first and deadlines are consistently met.
• Contribute directly to the creation and refinement of marketing materials including emails, graphics, and promotional collateral as needed.
• Serve as the day-to-day owner of all marketing content, maintaining consistency in messaging, tone, and brand voice across digital, in-branch, and print channels.
• Ensure all marketing materials align with the brand standards and direction established by the CXO.
• Develop and manage collateral templates to streamline production and maintain brand consistency.
• Oversee the design of large or non-templated campaigns, coordinating with internal staff or external creative resources as needed.
• Serve as the primary owner of the Sun Community website, responsible for keeping all content current, accurate, and aligned with brand standards.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent hands-on experience will be considered.
• 5+ years of progressive marketing experience, with at least 2 years in a supervisory or people management role.
• Demonstrated experience managing marketing campaigns across multiple channels from planning through execution.
• Proven ability to manage and negotiate contracts with advertising vendors and external marketing partners.
• Experience prioritizing and managing multiple projects and workloads simultaneously in a fast-paced environment.
• Prior experience in financial services or a credit union environment is preferred but not required.
• Technical Skills: Highly organized with strong project management skills and exceptional attention to detail.
• Proficiency in digital marketing tools including email platforms, social media scheduling tools, and content management systems.
• Familiarity with Google Ads, Google Analytics, and SEO best practices.
• Strong written and verbal communication skills.

Preferred

• Preferred Qualifications: Experience working with and negotiating advertising vendors and media partnerships.
• Background in marketing analytics, data interpretation, or performance reporting.
• Experience in public relations and managing media inquiries.
• Familiarity with credit union operations, regulatory requirements, and community-focused marketing.
• Experience with billboard or out-of-home advertising strategy.
• Experience managing or contributing to financial education programs or community outreach initiatives.
• Familiarity with marketing automation platforms, fintech tools, or AI-assisted marketing workflows.