Director Marketing Strategy

Southlake, TX (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 5 months ago

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Job Summary

Drive strategic marketing initiatives for Solera's global software business line and revenue growth across digital channels.

  • Own cross-functional marketing initiatives across demand gen channels to grow revenue.
  • Must-have: Proven expertise in Strategic Planning.
  • Standout: Active experimentation with AI in demand generation and customer engagement.

Job Description

Responsibilities

  • The Director of Marketing Strategy will play a vital role in shaping and driving strategic marketing initiatives to support business growth.
  • Run marketing for a business line in a global technology company.
  • Work alongside product, sales, and operational leaders to grow the book of business and drive revenue marketing across multiple digital channels.
  • Actively experimenting with AI and what it means for modern marketing, from demand generation to how we engage customers and scale growth.

Requirements

  • Proven expertise in Strategic Planning
  • Strong skills in Marketing and Market Research to drive informed decision-making
  • Experience in Project Management with the ability to organize and manage complex marketing initiatives
  • Analytical and problem-solving skills to interpret market data and optimize strategies
  • Excellent leadership, communication, and collaboration skills
  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
  • Ability to thrive in a fast-paced environment and adapt to changing priorities

Preferred

  • Experience in the automotive industry is a plus
Solera Holdings, LLC. logo

Solera Holdings, LLC.

2.8 Glassdoor

Solera is the global leader in vehicle lifecycle management software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions, and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving/Mentor, Explore, cap hpi, Autodata, and others. Solera empowers its customers to succeed in the digital age by providing them with a “one-stop-shop” solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, which Solera believes helps customers drive sales, promote customer retention, and improve profit margins. Solera serves over 280,000 global customers and partners in 120+ countries. For more information, visit www.solera.com.

Founded in 2005
Roanoke, Texas, USA
4K employees
42% recommend to a friend
32% CEO approval

Traffic Signals

Monthly Visitors
229.7K
Monthly Google Ads Budget
$153.9K
Traffic Source Mix
Search
35%
Direct
54.3%
Referral
7.7%
Social
1.3%
Paid
1.5%

Headcount Trend

Current headcount: ~4K

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