Director, Marketing Strategy and Operations at SAMYANG AMERICA INC | Brea, CA | $160K/yr – $180K/yr

SAMYANG AMERICA INC

Director, Marketing Strategy and Operations

Brea, CA (On-site)

$160K/yr – $180K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Lead cross-functional marketing initiatives in a global CPG context, translating global brand direction into locally actionable strategy with strong stakeholder alignment.

Own coordination of major cross-functional programs across Marketing, HQ, Sales, and Finance.
Must-have: 10–15+ years of marketing experience in top-tier CPGs with cross-functional leadership.
Standout: Ability to influence senior stakeholders across geographies and partner with FP&A and Sales.

Job Description

Responsibilities

Lead coordination of major cross-functional marketing initiatives across Marketing, HQ, Sales, and Finance.
Ensure alignment of timelines, budgets, priorities, and deliverables across stakeholders.
Establish clear processes and governance models to streamline marketing operations.
Serve as the primary strategic marketing interface between local Marketing and Global Headquarters.
Coordinate strategic planning processes including annual plans, long-range plans, and innovation roadmaps.
Translate global brand direction into locally actionable strategies while ensuring commercial relevance.
Partner with Sales leadership to align marketing initiatives with customer priorities.
Represent Marketing in key customer-facing meetings when required.
Coordinate marketing budgeting processes in partnership with FP&A.
Monitor spend tracking, investment allocation, and ROI discussions.
Support performance reviews and KPI tracking across brand initiatives.

Requirements

10–15+ years of marketing experience, preferably within top-tier CPG organizations.
Strong understanding of brand strategy, portfolio management, and innovation processes.
Demonstrated experience leading cross-functional initiatives in complex organizations.
Strong strategic thinking capability with ability to translate strategy into execution.
Proven ability to influence senior stakeholders across functions and geographies.
Experience working closely with Sales and Finance teams.
Bachelor’s degree required; MBA preferred.

Preferred

Benefits

medical/dental/vision insurance
life insurance
PTO/FTO
401(k) plan with company match

SAMYANG AMERICA INC

SAMYANG AMERICA, INC. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States.Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans.We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series.Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.

Brea, California, USA

59 employees (12 in marketing)

www.samyangfoods.com