Responsibilities

• Lead the development and delivery of the annual marketing and communications plan and budget, aligned with each resort’s strategic priorities and revenue goals.
• Develop and oversee execution of marketing strategies that align with property goals and positioning, capture the target market, and drive top-line revenue.
• Collaborate with the property revenue team to support informed decisions and help achieve revenue and room night goals.
• Partner with resort team leaders to develop marketing strategies for Food & Beverage, Leisure Sales, golf, Spa and Wellness, equestrian, Recreation, Weddings/Catering, and Group Sales.
• Prepare and manage the marketing expense budget, including monthly forecasting and analysis of overall marketing effectiveness.
• Lead weekly and monthly meetings with department heads across property and agency teams to align priorities and execution.
• Develop tactical promotions and offers that drive incremental revenue.
• Oversee internal and external communications across digital channels, including the property website, third-party channels, and social media, while maintaining brand integrity.
• Manage all property photography and video shoots, including shot lists, schedules, property access, talent, and brand alignment.
• Identify workflow process improvements that optimize efficiency and enhance website functionality and design.

Requirements

• At least 5 to 7 years, preferably more, of luxury resort or hotel marketing experience.
• College degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Brand ambassador for luxury lifestyle with a strong appreciation for premium guest experiences.
• Dynamic, enthusiastic, and creative leader who thrives under pressure and can manage multiple priorities and troubleshoot when needed.
• Experience managing and leading a team of at least four marketing professionals.
• Proficient in general computer applications, including social media platforms.
• Strong leader with a desire to satisfy the needs of others and a proven track record in a similar position.
• Entrepreneurial mindset with the ability to thrive in fast-paced environments.
• Organized and personable, with strong verbal and written communication skills.

Benefits

• Group medical, dental, vision, life, and disability benefits.
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement.
• Employee assistance program.
• Paid time off and sick time.
• Participation in a 401(k) plan with a company match.
• Team Member Free Room Night Program.