Responsibilities

• Marketing Strategy & Growth Leadership: Develop and own a comprehensive marketing strategy across all channels: - Digital - Referral - Brand - Community & events - Traditional/analog media - Align marketing plans with production targets, provider capacity, and growth goals - Lead annual and quarterly growth planning - Identify new opportunities for expansion (services, geographies, partnerships) - Serve as a strategic advisor to ownership and leadership
• Patient Acquisition & Revenue Growth: Own the end-to-end patient acquisition engine - Drive high-value case growth (implants, surgical, full arch) - Optimize the full funnel: - Lead generation → consultation → case acceptance - Partner with operations to improve: - Scheduling speed - Lead responsiveness - Case presentation effectiveness - Develop targeted campaigns for specific procedures and patient segments
• Referral & Professional Relationship Marketing (Major Priority): Design and execute a comprehensive referral growth strategy - Build strong relationships with: - General dentists - Specialists - Develop programs to: - Increase referral volume - Improve referral retention - Deepen loyalty and trust
• Brand Strategy & Market Positioning: Define and elevate the brand positioning of: - South Jersey Periodontics - The New Washington Manor Facility - Ensure clear differentiation in a competitive specialty market - Develop consistent messaging across: - Digital - Print - Office experience Referral communications - Position providers as experts and leaders in implant and periodontal care
• Digital Marketing & Performance Execution: Lead all digital channels: - Paid search (Google Ads) - SEO and local optimization - Social media advertising - Retargeting and display campaigns - Optimize website performance and conversion - Oversee online scheduling, call tracking, and lead systems - Continuously improve conversion rates and ROI
• Traditional & Analog Marketing (NEW EXPANSION): Develop and manage offline marketing strategies, including: - Print advertising - Direct mail campaigns - Billboards - Radio - Ensure integration between digital and traditional campaigns - Evaluate effectiveness and ROI of each channel
• Content Strategy & Asset Creation (CRITICAL FUNCTION): Build a content engine to support growth and brand authority - Content Development Includes : - Patient education videos (procedures, expectations, outcomes) - Patient testimonials and before/after stories - Provider-led educational content - Staff culture and behind-the-scenes storytelling - Office and facility promotion (Washington Manor experience) - Responsibilities: - Define what content to create, why, and how it will be used - Direct production of: - Video - Photography - Written content - Create reusable marketing assets across all platforms
• Dual Brand Promotion: SJ Perio & The New Washington Manor: Develop a strategy to: - Promote clinical excellence (SJ Perio) - Highlight facility experience (Washington Manor) - Position Washington Manor as: - A premium destination - A differentiator in patient and provider experience
• Patient Experience & Journey Optimization: Map and improve the end-to-end patient journey - Identify friction points and improve: - First impressions - Communication - Trust and comfort - Align marketing messaging with actual patient experience
• Analytics, Reporting & ROI Management: Track and report key performance metrics: - Cost per lead / cost per case - Conversion rates - ROI by channel - Case mix and production impact - Provide monthly executive dashboards - Use data to continuously refine strategy
• Vendor, Budget & Technology Management: Own the marketing budget and ROI allocation - Manage agencies and vendors (SEO, PPC, media, creative) - Evaluate and implement marketing technologies: - CRM - Automation platforms - Reputation tools - Ensure integration with practice management systems
• Reputation & Market Presence: Lead online reputation strategy - Increase positive reviews and ratings - Monitor and respond to patient feedback - Expand presence within the local dental and healthcare community

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of marketing experience with increasing responsibility
• Experience in healthcare, dental, or multi-location services
• Proven ability to drive measurable growth and ROI
• Strong knowledge of: Digital marketing platforms; Traditional media channels; Brand development; Content creation and storytelling

Benefits

• Benefits package.