Responsibilities

• development, direction, and evaluation of creative and branding strategies for Duke Recreation & Physical Education’s programs and facilities.
• Oversees the Marketing budget, including a departmental Special Events sub-set. Ensures effective use of funds and is the primary recorder of expenses and reconciliation through department procurement practices
• Evaluates, updates, and enhances the departmental outreach channels, such as the website, print materials, registration portal (MyRec), social media, digital displays, etc.
• Assist the Director of Memberships in the conceptualization of the monthly department newsletter with engaging content.
• Assesses effectiveness and satisfaction of marketing and outreach strategies on an ongoing basis.
• Coordinates and leads outreach opportunities at campus orientations, involvement fairs, and other campus-wide programs.
• Manage the department’s Nike allotment, including branded apparel and merchandise, to support and strengthen program visibility, staff outfitting and brand alignment.
• Ensure all marketing and communication materials reflect our commitment to equity, inclusion, and diverse representation.

Requirements

• A Bachelor’s degree from accredited institution in Marketing, Communications, Public Relations or related field.
• Minimum of 3 years’ experience in a leadership role and the ability to think strategically and creatively and stay abreast of the latest marketing and creative trends.
• Work generally requires two years related experience in advertising, marketing, media, promotions, graphic arts or public relations. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Preferred

• A Master’s degree from accredited institution in Marketing, Communications, Public Relations or related field.
• A minimum of 5 years’ experience in a leadership role and the ability to think strategically and creatively and stay abreast of the latest marketing and creative trends.
• Experience leading, directing, and motivating team members, including setting performance standards and monitoring performance.
• Experience and competency in Adobe Creative Suite: InDesign, Illustrator, and Photoshop with the ability to learn and leverage new software platforms such as AI.

Benefits

• Beyond the engaging work, you'll also benefit from Duke's competitive benefits package including health insurance plans, generous paid time off, retirement programs with employer contributions, tuition assistance for employees and their children, and more.