Director of Marketing

Naples, FL (Unknown)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 days ago

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Job Summary

Own and execute Naples Grande Beach Resort marketing strategy, leading brand, PR, digital, content, partnerships, and demand generation to grow direct bookings and revenue while aligning with luxury positioning.

Lead integrated marketing across group, leisure, catering, spa, and F&B.
Manage annual marketing budgets and vendor relationships.
Protect brand standards and luxury positioning.

Job Description

Responsibilities

The Director of Marketing is responsible for developing and executing the overall marketing strategy for Naples Grande Beach Resort.
This position oversees brand management, public relations, digital marketing, content development, partnerships, advertising, and demand generation initiatives designed to increase awareness, increase direct booking production, and support revenue growth across all resort business segments.
The Director of Marketing serves as a key commercial leader and strategic partner to Resort Operations, Revenue Management, Food & Beverage, Spa, and Sales leadership while ensuring all marketing initiatives align with the resort's luxury positioning and business objectives.
Develop and execute annual marketing and communications plans aligned with resort revenue goals.
Lead integrated marketing strategies supporting group, leisure, catering, spa, and food & beverage business segments.
Identify emerging market opportunities, consumer trends, and competitive positioning strategies.
Manage annual marketing budgets and allocate resources to maximize return on investment.
Serve as the steward of the Naples Grande Beach Resort brand.
Ensure consistent messaging, visual identity, and guest experience across all channels.
Protect and enhance the resort's luxury market positioning.

Requirements

Bachelor’s degree in marketing, Communications, Hospitality Management, Business Administration, or related field required. Master's Degree preferred.
Minimum 7 to 10 years of progressive marketing experience.
Luxury Four Diamond hotel or resort marketing director experience required.
Experience leading integrated marketing strategies and managing budgets.
Demonstrated success driving revenue through digital marketing and demand generation programs.
Strong leadership and team management capabilities.
Exceptional written and verbal communication skills.
Proficiency in digital marketing platforms, CRM tools, website management, social media, and analytics.
Experience managing agency relationships and creative development projects.
Strong financial acumen and ability to analyze marketing performance metrics.

Pyramid Global Hospitality

Pyramid Global Hospitality (“Pyramid”) is a leading hotel management company, operating in the US, Caribbean, and Western Europe. With portfolio revenues exceeding $3 billion, Pyramid manages 220 hotels, resorts, and conference centers, both branded and independent. The firm maintains offices in Boston (Headquarters), Cincinnati, Houston, and London. Additional information about Pyramid can be found at www.pyramidglobal.comIn 2021, Pyramid partnered with Benchmark Resorts and Hotels to add an additional 59 Managed or Asset Managed Resorts and over 10,000 additional team members. The two companies share the same company culture, values and philosophies. We are growing and Opportunities abound! What really sets us apart from its competitors is our reputation as an employer. Professional growth is not just possible throughout the company but planned and encouraged. The Leadership Team at Pyramid consider team member development its first priority, understanding that success is only achieved in a workplace where every contributor is respected and recognized. This is why we deliver superior results.There is opportunity to work directly with senior leaders, experience stretch assignments and learn hospitality management from industry giants. You will come to know a distinctive people centric culture that is at the core of all we do. The decisions we make and the paths we take are bound by a commitment to our Owners, Associates, Customers and the Communities where we work. We attract the most talented associates in the industry, and actively encourage candidates with a “hospitality spirit” who may be thinking about a career change to join our team.

Founded in 1999

Boston, Massachusetts, USA

3K employees (68 in marketing)

pyramidglobal.com