Director of Marketing & Public Relations

Wailea, HI (On-site)

$110K/yr – $133K/yrDirector/Executive5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and execute the resort’s global marketing, public relations, and branding strategy, leading a cross-functional team and steering partnerships, budgets, and performance reporting across multi-channel campaigns.

  • Lead integrated marketing and brand programs
  • Build strategic partnerships and manage executive communications
  • Oversee budgeting, forecasting, and monthly reporting

Job Description

Responsibilities

  • Serve as strategic lead for all marketing, public relations, digital, and branding initiatives at Fairmont Kea Lani, architecting enterprise-level campaigns that enhance brand equity, drive multi-million-dollar revenue growth, and position the resort as a global leader in luxury hospitality.
  • Direct a high-performing in-house team and cross-functional agency network, overseeing advertising, digital media, public relations, social, creative, design, and influencer programs to ensure alignment with brand vision and business objectives.
  • Steward community engagement and corporate social responsibility efforts, managing charitable giving, nonprofit partnerships, and local/global promotional initiatives to align philanthropy and brand purpose.
  • Contribute as a core member of resort leadership team, guiding business priorities, long-range planning, and cross-functional initiatives to ensure integrated brand and operational excellence.
  • Lead the development and delivery of monthly corporate and ownership reports, presentations, and strategic performance updates to support executive decision-making and business alignment.
  • Cultivate and manage high-value relationships with destination partners, industry organizations, brand stakeholders, and media to expand market visibility, strategic partnerships, and brand opportunity.
  • Oversee monthly forecasting, accruals, and budget management across key Sales & Marketing general ledger accounts, ensuring financial accuracy, accountability, and alignment with business objectives.

Requirements

  • Minimum 5 years of progressive experience in marketing, public relations, communications, or brand management, preferably within luxury hospitality or travel
  • Experience managing integrated marketing campaigns, media relations, website content, social media strategy, and creative production required
  • Minimum 2 years of experience leading and developing high-performing teams
  • Exceptional written, verbal, and interpersonal communication skills with the ability to represent the resort and brand with professionalism and confidence
  • Strategic, creative, and highly organized with the ability to manage multiple priorities in a fast-paced luxury hospitality environment
  • Strong understanding of integrated marketing, public relations, brand positioning, digital marketing, and crisis communications
  • Proven ability to build and maintain meaningful relationships with media, influencers, industry partners, and community stakeholders
  • Experience leading creative campaigns, storytelling initiatives, media relations, and high-profile partnerships
  • Strong project management, administrative, and budget management skills with keen attention to detail
  • Proficiency in Microsoft Office and familiarity with website, social media, and digital marketing platforms

Preferred

  • Previous professional experience working in Hawaiʻi preferred
  • Post-secondary degree in Marketing, Public Relations, Communications, Hospitality, Business, or related field preferred

Benefits

  • Comprehensive benefits package (Medical, Vision and Dental) including extended benefits like; Basic insurance, TDI and Long-Term Disability for regular Full-time and Part-Time employees
  • 401(k) retirement savings plan and matching program
  • One complimentary duty meal for all employees that work more than 6 hours per shift
  • Food & Beverage discount at Fairmont Kea Lani (venue specific and discount may vary)
  • Wellness Offerings
  • Exclusive employee benefits program offering discounted rates in Accor worldwide and discounts with brand partners
  • Learning programs through our Academies
  • Opportunity to develop your talent and grow within your property and across the world
  • Ability to make a difference through our Corporate Social Responsibility activities
Fairmont Hotels & Resorts logo

Fairmont Hotels & Resorts

Located in the heart of each destination we call home, a stay at any Fairmont hotel is truly unforgettable. Known for grand and awe-inspiring properties and thoughtful and engaging colleagues who aim to make each and every stay a cherished and memorable experience, we have been the stage for some of the most significant moments in global history. As a part of ALL - the Accor Live Limitless Lifestyle Loyalty Program, with 90 exceptional addresses in 32 countries, we are as favored by world leaders and business travelers as we are by families and those with a penchant for luxurious travels. Fairmont Hotels stand at the intersection of elegance and culture, where significant occasions are honored and pivotal global events unfold. Wherever we are situated, our hotels become the cultural and social heart of the community; so immersed in local traditions and so deeply connected to our surroundings, Fairmont Hotels are seen as an essential part of their respective destinations.

Founded in 1907
Dubai, Dubai, ARE
22K employees (224 in marketing)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$88.3K
Traffic Source Mix
Search
56.5%
Direct
30.6%
Referral
10.4%
Social
0.8%
Paid
1.5%

Headcount Trend

Current headcount: ~22.5K

Marketing Team

Marketing Team Size
129 (1% of company)
Marketing Roles Posted (Last 30 Days)
2

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