Director of Marketing Product Management

Rogers, MN (On-site)

$126K/yr – $220K/yrDirector/Executive10+ years expFull time

Posted 1 month ago

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Job Summary

5-year product roadmaps aligned to global marketing strategy drive ownership of roadmaps, cross-functional execution, and portfolio optimization across marketing, sales, and engineering.

  • Roadmap ownership: define goals, prioritize initiatives, and link to business metrics.
  • Portfolio & market fit: manage SKU rationalization and research-driven strategy adjustments.
  • Team governance: lead PMs, budget, and cross-functional collaboration to hit strategic KPIs.

Job Description

Responsibilities

  • Develop, implement and lead 5-year product roadmaps that are in alignment with the division’s global marketing strategy, and lead a team of product managers to execute upon the strategy.
  • Define strategic goals, prioritize initiatives, and ensure the roadmap supports overall business objectives.
  • Lead team efforts in executing Customer Requirements Documentation (CRD) and effectively partner with operations and engineering for product development execution
  • Manage the product portfolio to ensure it meets market needs and supports the division’s strategic goals.
  • Strategically optimize technology across different verticals and applications to enhance product functionality and customer value.
  • Oversee SKU rationalization to streamline the product portfolio and maximize profitability.
  • Lead the efforts to conduct comprehensive technical market research to understand customer needs, industry trends, and competitive dynamics.
  • Use research insights to inform product strategies, optimize marketing efforts, and maintain a competitive edge.
  • Continuously optimize products based on performance metrics, customer feedback, and market trends.
  • Prepare and present detailed reports on product performance to the VP of Global Marketing and other senior leaders.

Requirements

  • Bachelor’s degree in Business, Marketing, Engineering, or a related field; an MBA or equivalent advanced degree is preferred.
  • 10+ years of experience in product portfolio management, with a strong track record in strategic planning, product lifecycle management, and marketing execution.
  • Excellent leadership skills; 5+ years of team leadership experience preferred.
  • Strong technical background with the ability to understand and communicate complex technical concepts to a non-technical stakeholder
  • Strong understanding of product financial metrics and the ability to develop business cases and ROI analysis for new product initiatives.
  • Proven experience in optimizing technology across verticals.
  • Demonstrated ability to collaborate with cross-functional teams and manage complex projects.
  • Excellent communication and presentation skills, with experience reporting to senior leadership.
  • Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Ability to travel approximately 20% of the time, domestic or international

Preferred

  • Global industrial manufacturing experience and knowledge.
  • Fluid and material management equipment product development knowledge.
Graco logo

Graco

3.9 Glassdoor

Founded in 1926, Graco (NYSE:GGG) is a world leader in fluid handling systems and components. Graco Inc. supplies technology and expertise for the management of fluids in both industrial and commercial applications. It designs, manufactures and markets systems and equipment to move, measure, control, dispense and spray fluid materials. Graco maintains an aggressive strategy to design and develop new products and systems and distributes through a worldwide network of distributors and other channels. Graco is focused on expanding into new markets through product development and acquisitions.

Founded in 1926
Minneapolis, Minnesota, USA
4.7K employees (304 in marketing)
70% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
557.5K
Monthly Google Ads Budget
$10.5K
Traffic Source Mix
Search
43.9%
Direct
50.9%
Referral
3.5%
Social
1%
Paid
0.6%

Headcount Trend

Current headcount: ~4.7K

Marketing Team

Marketing Team Size
181 (4% of company)
Median Career Experience
21 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2

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