Director of Marketing Performance / Customer Acquisition

Forsyth County, GA (On-site)

$60K/yr – $80K/yrDirector/Executive5+ years expFull time

Posted 12 days ago

Job Summary

Own and optimize the company’s marketing performance and customer acquisition, including strategy, budget, attribution, vendor management, and cross-department collaboration to tie advertising spend to revenue.

Oversee a multi-million-dollar budget and Google PPC/LSA programs.
Build and maintain marketing reports and attribution tied to actual business results.

Job Description

Responsibilities

Marketing Strategy & Budget
Develop and manage the company's overall customer-acquisition strategy.
Oversee an annual advertising budget exceeding $2 million.
Recommend allocation of budget among Google PPC, Local Services Ads, SEO, other paid search, referral programs, and other lead sources.
Identify opportunities to increase profitable customer acquisition.
Identify and eliminate wasted advertising spend.
Develop testing strategies for new markets, services, campaigns, and lead sources.
Monitor seasonality and adjust budgets accordingly.
Google PPC & Local Services Ads
Oversee the company's Google PPC and LSA performance.

Requirements

5+ years of digital marketing / paid acquisition experience.
Significant hands-on experience with Google Ads.
Experience with Local Services Ads or comparable lead-generation platforms.
Experience managing substantial advertising budgets.
Strong understanding of paid search economics.
Experience managing outside marketing agencies or vendors.
Strong analytical and financial skills.
Experience with call tracking and marketing attribution.
Excellent Excel/Google Sheets skills.
Ability to communicate complex marketing information clearly to ownership.

Preferred

Experience in plumbing, HVAC, electrical, restoration, roofing, pest control, home services, or another high-volume service business.
Experience managing $1 million+ annual advertising budgets.
Experience with multi-location or large service-area businesses.
Experience connecting advertising data to CRM, call-tracking, dispatch, and accounting data.
Experience improving lead-to-booking conversion rates.
Experience evaluating marketing based on revenue and gross profit rather than leads alone.
Experience with Service Titan Home Services Software
Analytical
Commercially minded
Data driven