Responsibilities

• Paid Media Ownership
• Manage and scale Meta, YouTube, Google, and other paid channels
• Test creatives, angles, hooks, and audiences
• Improve CAC and ROAS
• Manage ad spend budgets responsibly
• Funnel & Conversion Optimization
• Build and optimize landing pages (VSL, webinar, lead magnet, etc.)
• Improve opt-in rates, show rates, and booked call conversion
• Run A/B tests on pages and messaging
• Optimize VSL/watch time performance
• Marketing Automation & CRM
• Build and optimize email & SMS nurture sequences
• Manage CRM workflows (GoHighLevel, HubSpot, etc.)
• Improve show-up rates and follow-up systems
• Create backend ascension flows
• Tracking & Attribution
• Implement proper tracking (Pixel, CAPI, GA4, UTMs)
• Ensure accurate attribution across paid + organic
• Build dashboards to monitor KPIs
• Analyze funnel drop-offs and diagnose bottlenecks
• Revenue Optimization
• Improve lead → booked call → close rates
• Improve LTV through backend systems
• Partner with sales to optimize scripts and objections
• Build scalable growth systems
• Other
• You will be responsible for scaling booked calls and ROAS
• Note
• This role is accountability for revenue performance.

Requirements

• 5+ years in paid acquisition & funnels
• Experience scaling coaching or info products
• Deep understanding of high-ticket sales funnels
• Strong in data, tracking, and attribution
• Comfortable managing $50k–$300k+ per month in ad spend
• Operator mindset — you build, test, and improve
• Can think strategically but execute tactically

Preferred

• You’ve scaled a coaching company to 7 or 8 figures
• You’ve personally built a 7-figure VSL, webinar, opt-in, or self liquidating funnel.
• You understand call booking funnels deeply & are able to target quality leads.