Director of Marketing at Opiniion Inc. | Lehi, UT

Opiniion Inc.

Director of Marketing

Lehi, UT (On-site)

Salary Not AvailableSenior Level7+ years expSalaried Ft

Posted 5 months ago

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Job Summary

Own and lead Opiniion's marketing strategy and team to drive ARR growth and qualified pipeline.

Own the marketing strategy and budget with ROI accountability.
Must-have: 7–10+ years in B2B SaaS with 3–5 years in senior leadership.
Standout: Experience building demand programs that produce measurable pipeline.

Job Description

Responsibilities

Own and execute Opiniion's marketing strategy aligned to ARR growth and pipeline targets
Lead, develop, and hold accountable the full marketing team setting role clarity, performance standards, and a culture of measurable output
Own the marketing budget with full ROI accountability across every initiative
Present pipeline contribution and marketing performance to the CXO and CSO
Own a specific marketing-sourced pipeline target ($ and demo volume) not MQL volume, not website traffic
Leverage our tech stack to enrich accounts, build our outbound motion, and arm Sales with context before every conversation
Hire and lead the outbound motion. You write the playbook, they run it, you measure and refine it
Own the Sales-Marketing feedback loop. What's landing, what's converting, and what needs to change
Own Opiniion's brand — voice, visual identity, and messaging consistency across every channel and audience
Lead content marketing and thought leadership strategy, including our quarterly benchmark report series powered by our proprietary dataset

Requirements

7–10+ years of B2B SaaS and/or Multi-family marketing experience with at least 3–5 years in a senior leadership role
Proven track record building demand generation programs that produce measurable pipeline, not just lead volume
Data-driven operator. You build dashboards, own attribution, and use numbers to defend decisions and secure resources
AI-first mindset. You use tools like Claude, Clay, and automation to multiply output, not as novelties
Strong HubSpot experience; you know how to configure it for proper pipeline attribution
Exceptional leadership skills. You develop people, set clear expectations, and build accountability
Executive-level communication; comfortable presenting to skeptical leadership with data, not vanity metrics
Experience marketing to property management, multifamily, or proptech strongly preferred
Familiarity with Clay, n8n, or comparable GTM automation tooling strongly preferred

Preferred

Experience marketing to property management, multifamily, or proptech strongly preferred
Familiarity with Clay, n8n, or comparable GTM automation tooling strongly preferred

Benefits

Comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. Opiniion covers 40-90% of the premium cost for employees and all dependents.
401(k) retirement plan with a 100% corporate match on the first 1% and 50% match on the next 5%.
Pre-tax Health Spending Accounts (HSA).
Paid Parental Leave for all new parents (including adoption or foster care).
Unlimited Time Off policies.
10 Paid Holidays annually.
Monthly Gym Reimbursement benefit.

Opiniion Inc.

4.4 Glassdoor

Opiniion is an industry leading resident satisfaction software. Opiniion helps property owners and operators collect real-time resident feedback, more online reviews, better engagement, and nonstop insights to strengthen your community.

Founded in 2017

Lehi, Utah, USA

81 employees (5 in marketing)

www.opiniion.com

87% recommend to a friend

92% CEO approval