Responsibilities

• Develop and manage end-to-end marketing operations and campaign workflows
• Manage the Sportsbook marketing teams’ daily execution in Optimove
• Continuously streamline and optimize marketing operations processes and improve efficiencies throughout the entire campaign development process.
• Work closely with Sportsbook acquisition, retention, and lifecycle teams to support their strategy and campaign execution
• Optimize internal workflows to allow the Sportsbook Marketing teams to effectively execute digital marketing campaigns through each channel such as Email, Push, SMS, and In-app messaging.
• Develop relationships with cross-functional teams such as Marketing, Product, Data, and Brand to improve how the Sportsbook Marketing team executes their campaigns strategies.

Requirements

• 5-7+ years of senior executive level marketing experience; deep understanding of finance and drivers of performance
• Strong MarTech and CRM fluency in campaign execution, workflows, reward codes, and digital marketing operations
• Detail oriented professional with experience building marketing processes
• Bachelor’s degree required, concentration in Marketing preferred.
• Strong communication, leadership, and strategic thinking skills.
• Cross-functional collaborative team player with strong program management skills.
• Professional appearance and ability to foster positive relationships across teams.
• Must be able to quickly assimilate data and communicate corporate information to key external and internal (employee) audiences.
• Must have the ability to deal effectively with executive clients (internal and external).
• Must be able to maneuver throughout all areas of the casino.
• Must be able to lift up to 10 pounds and carry up to 5 pounds.
• Must be able to bend, reach, kneel, twist, and grip items while working at the assigned desk area.
• Must have the manual dexterity and coordination to operate office equipment, including a 10-key adding machine, PC computers, fax machine, and photocopier.
• Must be able to work at a fast pace and in stressful situations.
• Must be able to read, write, speak, and understand English.
• Must be able to respond to visual and aural cues.

Preferred

• Bachelor’s degree concentration in Marketing preferred.
• Prior experience in iGaming, hospitality, or marketing agencies strongly preferred.

Benefits

• medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits
• paid Flexible Time Off and paid company holidays