Director of Marketing Operations

USA (Remote)

$200K/yr – $250K/yrDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own marketing operations across core platforms and analytics, ensuring clean data, reliable attribution, and scalable processes.

  • Marketing operations strategy and HubSpot and Salesforce architecture across analytics and automation to drive trusted metrics.
  • Campaign operations that power launches, events, partner programs, lifecycle campaigns, and content distribution.
  • Cross-functional cadence with RevOps, Sales, Finance, Product, and Data to keep reporting decision-ready.

Job Description

Responsibilities

  • Marketing operations strategy, roadmap, and day-to-day execution across HubSpot, Salesforce, Webflow, analytics, attribution, automation, and reporting systems.
  • Campaign operations workflows for launches, events, partner programs, lifecycle campaigns, paid programs, and content distribution.
  • Funnel reporting across self-serve, PQL, MQL, sales handoff, pipeline, and revenue influence.
  • Lead routing, scoring, segmentation, lifecycle automation, source attribution, and data quality processes.
  • Weekly and monthly marketing operating reviews, including dashboards, performance readouts, and decision-ready reporting for leadership.
  • Cross-functional operating rhythm with RevOps, Sales, Finance, Product, and Data so marketing metrics are trusted and actionable.
  • QA processes for campaign tracking, forms, landing pages, UTMs, CRM fields, lifecycle workflows, and handoff rules.
  • Documentation for definitions, workflows, attribution logic, launch checklists, and source-of-truth reporting.

Marketing Team

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