Responsibilities

• Team Leadership & Management: Build, mentor, and manage a high-performing marketing operations team. Guide your direct reports in day-to-day execution while fostering a culture of continuous learning, technical excellence, and operational discipline.
• Drive Cross-Functional Alignment: Act as the critical connective tissue between Marketing and Revenue Operations. You will spearhead cross-functional initiatives, ensuring tight alignment across go-to-market teams on data, processes, and revenue goals.
• Strategic Advisory: Serve as the chief strategic advisor to the Demand Gen team, providing data-driven recommendations on campaign execution, funnel optimization, and sales motion alignment.
• Data Architecture & Analytics: Oversee the data lifecycle across the marketing stack. Champion the use of robust ETL and Reverse ETL processes to synchronize data between our data warehouse and operational tools, ensuring single-source-of-truth reporting.
• MarTech Strategy & Scoping: Continually evaluate and architect the marketing technology stack. You will be responsible for scoping new tools, managing vendor relationships, and implementing solutions that drive efficiency at scale.
• Demand Gen & Sales Alignment: Build the operational infrastructure to support seamless sales motions. Partner closely with Revenue Operations and Demand Gen leaders to build dynamic lead scoring models, complex routing logic, and strict SLA tracking to ensure no lead is left behind.
• Reporting & Attribution: Design and maintain advanced dashboards that provide full-funnel visibility. Translate raw data into actionable insights for marketing and sales leadership to guide future strategies.
• Process Engineering: Identify bottlenecks in the current marketing-to-sales handoff and build scalable, automated processes to solve them.