Own the marketing operations engine, aligning lead, PQL, and GTM processes with AI-augmented workflows to improve speed, data quality, and cross-functional execution.

• Lead flow, routing, enrichment, and progression across lead, account, and PQL lifecycles with scalable governance.
• Embed AI and automation into operational workflows, including QA, performance monitoring, and cross-functional collaboration.

Responsibilities

• Govern and evolve the marketing operating model to drive simplification, standardization, scalability, and execution consistency
• Improve operational efficiency through strong process discipline, QA, workflow optimization, and cross-functional coordination
• Act as an operational integrator across marketing sub-functions to improve alignment, visibility, and speed of execution
• Identify and close gaps in execution, process adoption, measurement, and operational follow-through
• Design and optimize lead flow processes across lead, account, and PQL lifecycles, including scoring, routing, enrichment, and progression workflows
• Partner with Sales Ops and RevOps to ensure scalable handoff processes, SLA adherence, and operational alignment across GTM teams
• Monitor operational funnel health and identify process or system bottlenecks impacting lead management efficiency and data quality
• Partner with Analytics teams to support consistent attribution, reporting, and process measurement frameworks
• Embed AI and automation into operational workflows, including lead processing, scoring, routing, enrichment, QA, and performance monitoring
• Design and scale practical AI-driven workflows and agent-based automations to improve operational efficiency and reduce manual work
• Identify opportunities to automate repetitive tasks such as CRM/MAP updates, lead processing, data enrichment, and anomaly detection
• Partner cross-functionally to implement AI capabilities while ensuring alignment with governance, data quality, and system architecture
• Foster a culture of experimentation and continuous improvement through practical AI adoption
• Drive operational alignment and prioritization across Marketing, Sales Ops, RevOps, Finance, and Product teams
• Act as a trusted operator across a broad range of operational and strategic initiatives
• Build, mentor, and scale a high-performing marketing operations team
• Foster a culture of accountability, continuous improvement, and operational excellence

Requirements

• 12+ years of experience in marketing operations, revenue operations, sales operations, or related roles in a high-growth B2B environment
• Deep understanding of marketing operations, lead management processes, CRM systems, and go-to-market technologies
• Strong experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Proven ability to drive process optimization, operational scale, and cross-functional alignment
• Strong analytical and problem-solving skills with a process-oriented mindset
• Comfortable experimenting with and applying AI tools (e.g., Claude, Gemini) to improve workflows, drive efficiency, and support operational decision-making
• Excellent communication and stakeholder management skills
• Bachelor’s degree required; MBA preferred

Nice to Have

• Experience with AI tools in marketing operations (e.g., Claude, Gemini)

Benefits

• Inclusive workplace
• Flexible thinking
• Opportunities to grow your career
• Diversity in the workplace that boosts goals of employees, communities, and business