Responsibilities

• Lead the design, build, and deployment of AI agents across marketing functions including intake and routing, MDF automation, spend reconciliation, event management, content operations, and lead management.
• Serve as the internal CBTS AI subject matter expert and evangelist for marketing: driving adoption, capability building, and governance across the Marketing Team.
• Build a new class of market intelligence capability using agentic AI signals: track customer intent, goals, and decision context beyond traditional keyword and click data, and translate those signals into enterprise strategy.
• Monitor how AI platforms compare, rank, and recommend CBTS offerings. Work cross-functionally to ensure brand promise and operational performance remain aligned (AI agents now evaluate gaps between what brands claim and what they deliver at scale).
• Partner with the CMO on AI strategy, executive storytelling, and CBTS's AI-first marketing operating model as a board- and client-facing narrative.
• Identify, pilot, and scale agentic use cases; document and systematize what works for the broader team.
• Stay ahead of the curve on emerging marketing AI capabilities from autonomous agents and LLMs to intent intelligence and predictive analytics.
• Own the marketing tech stack strategy, architecture, and optimization — CRM, marketing automation, intent data, ABM platforms, and analytics tools.
• Drive end-to-end lead lifecycle management, ensuring clear SLAs, routing accuracy, and pipeline transparency; lead CBTS's transition from MQL to MQA (Marketing Qualified Account) model.
• Establish marketing performance measurement frameworks tied to pipeline, revenue, and ROI — including a brand-to-revenue causal chain and emerging agent-mediated influence metrics (share of AI mentions, citation rates, recommendation rates).

Requirements

• 15+ years of progressive experience in Marketing Operations, Revenue Operations, or Digital Marketing leadership.
• Demonstrated experience designing, deploying, or managing AI tools, marketing automation agents, or intelligent workflow systems, not just using them.
• Proven experience managing marketing technology ecosystems (Salesforce, HubSpot, 6Sense, and related platforms).
• Strong analytical and financial acumen with demonstrated impact on pipeline and revenue growth.
• Experience aligning marketing and sales through shared metrics, operating rhythms, and data infrastructure.
• Familiarity with or curiosity about agentic AI's impact on B2B buyer journeys, brand discoverability, and marketing operating models.
• Executive presence with the ability to translate complex data into strategic insights and board-level narrative.
• HubSpot — CRM, CMS, email, automation, and reporting (deep expertise required)
• Salesforce — pipeline reporting, lead routing, campaign attribution, and Sales alignment
• 6Sense — intent data, account scoring, campaign orchestration, and ABM activation

Preferred

• Experience in B2B technology or managed services environments strongly preferred.