Director Marketing Operations

Chicago, IL (Hybrid)

$150K/yr – $257K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Drive marketing operations at Alliant by coordinating governance, systems, and capacity planning to enable high-volume campaigns while ensuring compliance and data-driven decision-making.

  • Own prioritization, roadmaps, and cross-enterprise process improvements to support growth.
  • Must-have: 10+ years in marketing operations with PMO/process improvement and people management.
  • Standout: Experience aligning marketing tooling, budgets, and governance with regulatory/compliance needs.

Job Description

Responsibilities

  • Set the marketing operations team’s priorities and roadmap, ensuring alignment to Alliant’s strategic priorities and long‑term growth objectives.
  • Architect scalable operating frameworks, governance models standardized workflows, and quality‑assurance protocols to ensure a well‑managed organization
  • Support cross-enterprise operational effectiveness activities, modernizing processes, reducing friction, and enabling organizational speed, accuracy, and accountability
  • Oversee the implementation, integration, and optimization of marketing systems and technologies (e.g., workflow platforms, project management tools, creative operations systems, campaign activation tools).
  • Partner with IT/engineering to ensure systems are scalable, secure, compliant, and positioned to support future-state campaign orchestration and personalization needs
  • Oversee marketing resource planning, including forecasting, capacity modeling, talent deployment, vendor utilization, and scenario-based resourcing
  • Provide senior-level visibility into capacity risks, operational constraints, and investment needs to support enterprise demand
  • Establish and govern the marketing intake, prioritization, and campaign orchestration process to support high-volume, multi-product campaign execution
  • Ensure timely, high‑quality execution of complex traditional and digital campaigns and projects/programs across internal teams and external agencies
  • Embed performance feedback loops into all workflows, using insights to optimize processes, resource allocation, and operating models

Requirements

  • Minimum - 4 Years Bachelors in Marketing, Operations or related
  • Preferred - Graduate Degree in Marketing Operations or related
  • Minimum - 10 Years of Marketing Operations, Creative Operations, PMO, Process Improvement, or related operational disciplines within a multi-product or multi-channel environment or related
  • Minimum - 5 Years of People Management
  • In Lieu of Education
  • 15 Years of Marketing Operations, Creative Operations, PMO, Process Improvement, or related operational disciplines within a multi-product or multi-channel environment including people management

Benefits

  • Annual performance bonus
  • Work from home up to 3 days a week
  • Paid parental leave
  • Employee discount programs
  • Time off including paid personal and sick days
  • 11 paid holidays
  • Education reimbursement
Alliant Credit Union logo

Alliant Credit Union

Alliant is unlike any other financial institution — a digital credit union that wows our members. We’re boldly disrupting banking norms to do good for our members, employees and communities. With over 85 years of history and more than $19 billion in assets, Alliant Credit Union is the largest credit union in Illinois and one of the largest in the U.S. Our industry-leading financial products, seamless digital experiences and exceptional customer service make banking simpler for our 900,000+ members.Fully digital, fully human and full of possibility, we work to provide our members with experiences that redefine the financial industry, challenge the status quo and unleash brilliance.

Founded in 1935
Chicago, Illinois, USA
811 employees (35 in marketing)

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$959.3K
Traffic Source Mix
Search
27%
Direct
64.9%
Referral
6.5%
Social
0.5%
Paid
1%

Headcount Trend

Current headcount: ~811

Marketing Team

Marketing Team Size
22 (3% of company)
Median Career Experience
16 years
Median Tenure
4.3 years

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