Responsibilities

• Work with the CMO to develop marketing strategies aligned with enrollment, revenue, and institutional aims.
• Identify priority audiences, markets, programs, and growth opportunities.
• Strengthen The University of Olivet’s brand positioning by leveraging value propositions and competitive differentiation.
• Partner with Admissions to improve inquiry, application, deposit, and enrollment results.
• Recommend how to allocate marketing resources across audiences, campaigns, and channels.
• Establish performance measures that connect marketing activity to enrollment and revenue.
• Use research, analytics, and testing to evaluate strategies and recommend changes.
• Lead the responsible use of AI for research, segmentation, personalization, content development, forecasting, and performance analysis.
• Coordinate the work of employees, agencies, freelancers, and external partners.

Requirements

• Bachelor’s degree in marketing, communications, business, analytics, digital media, or a comparable field.
• Demonstrated strategic thinking and ability to translate company goals into executable plans.
• Strong knowledge of digital marketing, audience strategy, and performance measurement.
• Working knowledge of artificial intelligence and its responsible use in marketing.
• Skill to interpret data and communicate its strategic implications.
• Strong written, verbal, and presentation skills.
• Relevant professional experience in marketing, communications, enrollment marketing, agency work, or a comparable field.
• Commitment to the mission and values of the University of Olivet.

Preferred

• Master’s degree in a related field.
• Approximately two to five years of progressive marketing experience.
• Experience in higher education or another mission-focused organization.
• Familiarity with enrollment funnels, CRM systems, marketing automation, analytics, or audience segmentation.
• Experience leading projects, teams, budgets, agencies, or vendors.
• Evidence of marketing work that produced measurable results.