Director of Marketing at North Port Rehabilitation and Nursing Center | North Port, FL

North Port Rehabilitation and Nursing Center

Director of Marketing

North Port, FL (Unknown)

Salary Not AvailableDirector/Executive3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the local hospital and referral-source network to smooth transitions and discharge planning while collaborating with physicians and social workers.

Growth & Partnerships: Build relationships with acute-care facilities, discharge planners, and referral sources to drive transitions.
Marketing & Strategy: Develop and execute a local marketing strategy with regional teams, create materials, and run market assessments.
Community & Leadership: Lead strategic planning, identify service opportunities, and engage in community events with substantial travel.

Job Description

Responsibilities

Responsible for building and maintaining relationships with acute-care hospitals, health systems, discharge planners, case managers, rehabilitation centers, and assisted living facilities
Work with physicians and hospital discharge planners to arrange a smooth transition to the facility
Build and maintain relationships with hospitals, physicians, social workers, discharge planners and other referral sources
Help develop and implement a marketing strategy for the facility with our regional marketing team as well as managers in the field
Develop marketing materials such as brochures, flyers, ads, campaigns etc.
Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet company goals and objectives
Participate in community events and activities that promote company goals and initiatives
Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
Approximately 70% local travel is expected for this position