Responsibilities

• Own and evolve the Mitchell & Ness marketing strategy, aligning brand positioning, heritage, and storytelling with seasonal priorities and commercial goals.
• Develop and lead annual and quarterly marketing plans, including campaign roadmaps, budgets, and clearly defined success metrics.
• Partner closely with the VP of Marketing to translate league, partner, and collaboration priorities into integrated marketing strategies that feel authentic to the brand.
• Serve as a steward of the Mitchell & Ness legacy, ensuring iconic moments, teams, and eras are brought to life in ways that resonate with modern consumers.
• Lead and inspire a team of marketing professionals (Category, Social, Event, DTC Leads), setting clear goals, expectations, and accountability for outcomes.
• Oversee integrated campaigns, product launches, collaborations, and cultural moments from concept through execution.
• Balance short-term commercial objectives with long-term brand building, protecting and strengthening brand equity over time.
• Ensure all marketing initiatives consistently reflect Mitchell & Ness brand standards, voice, and craftsmanship.
• Establish and track KPIs to measure performance, optimize investment, and drive continuous improvement.
• Provide clear, consistent updates to senior leadership on priorities, progress, risks, and results.
• Own the marketing budget, ensuring disciplined forecasting, tracking, and ROI-driven decision-making.
• Drive operational excellence through strong planning, prioritization, and scalable marketing processes.