Responsibilities

• Lead End-to-End Brand Management and Marketing Across the Pillar Serve as the senior brand and marketing owner across the full portfolio - films, series, theme park lands, and location-based and live experiences - ensuring each is positioned, launched, and managed to a single franchise standard from greenlight through long-tail. Set and hold the brand bar across creative, narrative, talent, partner, and experiential execution.
• Set Long-Range Global & Regional Strategy Translate franchise brand strategy into a 1-3-5 year global and regional marketing roadmap for Entertainment & Experiences, clarifying the role of each format in expanding the Minecraft universe, reaching new audiences, and unlocking priority markets. Define the audience promise, positioning, and brand narrative so storytelling across content and experiences ladders to one franchise vision and flexes to land in-market.
• Lead Brand Marketing for Tentpole Launches & Always-On Moments Own brand strategy, GTM frameworks, creative briefs, and launch playbooks for theatrical, episodic, park, and live moments - grounded in traditional and modern marketing across digital, social, creator and UGC, and earned channels. Orchestrate business, product, creative, PR, IMC, regional, and retail teams - alongside studio and production company partners - so every moment lands as one connected franchise beat.
• Manage Strategic External & Regional Partners Act as the senior, hands-on marketing counterpart to studio and production company partners – producers, creative leads, distributors, streamers, experience operators, licensees, agencies, and regional partners. Lead joint planning, brand stewardship, and co-marketing investment to expand the footprint of every property; hold partners to the franchise bar while unlocking their best work.
• Grow the Connected Minecraft Universe Connect Entertainment & Experiences into the broader franchise - game, consumer products, in-game partnerships, and media promotions - partnering closely with the promotions and partnerships pillar to extend the reach and impact of every property. Enable the ecosystem so each piece of content and experience drives measurable lift back to the franchise and deepens audience engagement with the Minecraft universe.
• Build & Scale New Operating Model and Capabilities Establish new and repeatable planning rhythms, briefing models, launch-readiness frameworks, partner governance, and agency/vendor approaches that enable high-quality execution at global scale across the portfolio. Build the org, capabilities, and ways of working needed to scale globally and regionally.
• Lead, Build & Develop a Lean Team Lead, coach, and grow a lean multi-disciplinary team of full time employees and vendors across the pillar, partnering closely with extended regional leads. Hire and develop ; foster engagement, inclusion, and professional growth; create a culture of high standards, clarity, inclusion, and growth mindset.
• Measure Attribution, Brand, & Business Impact Define success metrics (audience growth, brand impact, cultural relevance, franchise lift, business contribution); use data and audience insights to assess performance, steward marketing investment decisions, and feed learnings into the franchise long-range plan and the next generation of bets.

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
• OR equivalent experience.
• 4+ years people management experience or indirect people management experience (or virtual teams)

Preferred

• 12+ years of marketing leadership experience, including entertainment IP and large-scale consumer-facing brands.
• Director-level leader with end-to-end ownership of brand strategy and execution across content and experiential formats.
• Proven team builder and organizational leader, with a track record developing high-performing, diverse marketing teams.
• Experience leading complex partner ecosystems (studios, producers, distributors, licensees, agencies, operators).
• Global, cross-functional leadership, aligning business, product, creative, PR, regional, and partners to drive impact.
• Executive presence and stakeholder influence in highly matrixed organizations.
• Marketing operator, with experience building/scaling operating models, governance, and launch frameworks.
• Experience with Marketing theatrical and/or episodic content and/or live, location-based experiential marketing (theme parks, attractions) across the full lifecycle.
• Experience building connected franchise ecosystems across content, experiences, products, and partnerships.
• Experience partnering with creative IP owners, talent, and producers to deliver audience-facing work