mindbodygreen

Director of Marketing

Miami, FL (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 5 months ago

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Job Summary

Growth-focused marketing leadership role covering paid and organic acquisition, cross-functional GTM, and channel expansion. Requires deep Meta and Google Ads expertise, strong creative strategy, and experience managing agencies and partnerships. This position emphasizes data-driven decision making, ROI tracking, and collaboration with retention and product teams.

Job Description

Responsibilities

  • Acquisition strategy and new customer growth across all paid and organic channels
  • Product positioning, messaging, and go-to-market strategy for new launches
  • Meta advertising end-to-end: creative strategy, campaign architecture, audience development, spend scaling, and performance optimization
  • Creative strategy and pipeline: developing high-performing ad concepts, iterating based on data, and guiding the creative team and design resources
  • Google Ads management and optimization across Search, Shopping, and YouTube
  • Partnership marketing strategy and execution
  • Channel expansion: identifying, testing, and scaling emerging acquisition channels (e.g., TikTok, CTV, podcasts, Amazon)
  • Agency management: directing external partners (performance and creative agencies) to deliver against growth targets
  • Cross-functional collaboration with retention marketing to align on customer lifecycle strategy and maximize LTV

Requirements

  • 7+ years of experience in growth or performance marketing, with at least 3 years in a leadership role managing teams and agencies
  • Deep, hands-on expertise in Meta advertising: campaign structure, creative testing frameworks, audience strategy, bid optimization, and scaling spend profitably. This is non-negotiable.
  • Proven creative strategy background: you can concept, brief, evaluate, and iterate on ad creative with a performance mindset. Also non-negotiable.
  • Strong working knowledge of Google Ads (Search, YouTube) and attribution/measurement tools
  • Experience with product positioning, messaging development, and go-to-market planning
  • Track record of scaling DTC or CPG customer acquisition with measurable ROI
  • Ability to manage and get the most out of external agency partners
  • Data-driven decision maker comfortable with CAC/LTV modeling, contribution margin analysis, and performance reporting
  • Cross-functional operator who can partner effectively with brand, product, content, and retention teams
  • Experience launching and scaling emerging channels (TikTok, CTV, influencer, podcasts)

Preferred