Responsibilities

• In This Role You Will: Marketing Strategy, Advertising & Direct Marketing Partner with the VP of Marketing to shape the department’s marketing vision and omni-channel strategy including advertising, fan marketing communications, lead generation and lifecycle marketing using customer personas and journey mapping
• Guide paid advertising, email, SMS, push notification and website/mobile app strategy to grow revenue (ticket sales, corporate partnerships) and engage our fanbase
• Guide execution of major revenue-generating campaigns
• Own the end-to-end funnel from lead capture and data collection through campaign execution to outcome measurement, adjusting strategy based on performance data
• Define KPIs with the VP of Marketing and use data-driven insights to measure campaign performance and identify areas for improvement Marketing Technology Lead the Sr. Manager of Marketing Technology to ensure the website, mobile app, marketing automation and analytics platforms are best-in-class, high-performing and built to elevate the fan experience
• Ensure our digital platforms and marketing technology stack are optimized to convert fan engagement into revenue, driving ticket sales, e-commerce and other digital revenue streams
• Partner on the tools, data infrastructure and automation strategy that support marketing efficiency, personalization and decision-making across the department Marketing Operations Oversee the Marketing Operations function, partnering with the Marketing Project Manager to set priorities, workflows and best practices for project execution
• Establish clear request processes and timelines, and train internal departments on project requirements and turn-times
• Monitor progress, hold the team accountable to deadlines, and lead project post-mortems to improve future execution Leadership & Cross-Functional Collaboration Coach, mentor and develop your direct reports, building a team that is accountable, collaborative and positioned to grow
• Partner in lockstep with the Director of Creative Services, from brand direction and creative concepting through final execution, to ensure marketing strategy and creative output are cohesive and aligned

Requirements

• Bachelor's degree in Marketing or a related field
• 8-10 years of full-time marketing experience, including managing paid advertising campaigns, brand strategy, and email marketing
• 3-5 years managing staff, including project assignments and performance evaluation
• Proven track record in sports marketing, communicating confidently and driving alignment across departments
• Skilled in leading, prioritizing and delegating multiple concurrent, time-sensitive projects, including large cross-departmental implementations
• Strong command of KPIs, metrics, scorecards and dashboards to measure and communicate marketing performance
• Excellent written and verbal communication skills, with meticulous attention to detail in writing and proofreading
• Proactive, well-organized operator who drives on-time, in-scope delivery and brings strong problem-solving skills
• A confident people leader who sets clear standards, develops direct reports, and holds a bar for execution across the team
• Comfortable operating in high-stress, high-stakes situations, able to make tough calls decisively and serve as a steady, trusted right hand to department leadership

Benefits

• Industry leading health coverage
• Short and Long-term disability
• Team Member and Dependent Life Insurance
• Group Voluntary Benefits
• Wellness programs through EAP and Headspace
• Matching 401(k)
• Employee Assistance Program
• Tuition Reimbursement
• Team Store Discounts
• Happy Hours and other fun activities