Responsibilities

• Own and define the enterprise media measurement roadmap, including prioritization, capability development, and long‑term vision
• Lead the transition from vendor‑led measurement to scalable in‑house or hybrid capabilities, including Marketing Mix Modeling, incrementality testing, and experimentation frameworks
• Define and help architect the end‑to‑end media data ecosystem in partnership with Data Science and Engineering to enable a single source of truth
• Identify and prioritize requirements for advanced analytics, artificial intelligence‑enabled insights, and data integration aligned with enterprise platforms
• Establish and operationalize continuous return on investment and key performance indicator measurement frameworks across channels and brands
• Translate measurement outputs into clear, actionable insights and recommendations that inform media, content, and audience strategies
• Partner with Marketing, Commerce, and Brand leaders to guide budget allocation, scenario planning, and investment decisions
• Enable optimization modeling and performance tracking to maximize enterprise return on investment
• Partner with Business Intelligence and Finance to develop scalable reporting solutions and decision tools
• Own delivery of performance reporting, dashboards, and insights across media and content

Requirements

• Bachelor’s degree required
• 10+ years of experience in media analytics, marketing measurement, or data science
• Proven experience building and scaling marketing measurement capabilities, including Marketing Mix Modeling, incrementality testing, and experimentation frameworks
• Expertise in causal inference, sales lift methodologies, and test‑and‑learn approaches
• Demonstrated experience influencing marketing investment decisions and optimizing return on investment
• Deep familiarity with consumer packaged goods (CPG) data sources such as Circana or Nielsen
• Strong understanding of digital media ecosystems and consumer data platforms
• Experience partnering with senior stakeholders and translating complex analytics into business‑relevant insights

Benefits

• Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities