Director of Marketing

Richfield, MN (Hybrid)

$110K/yr – $120K/yrDirector/Executive7+ years expFull time

Posted 13 days ago

Job Summary

Direct the enterprise-wide marketing, brand, and customer experience strategy, lead the marketing team and external partners, and drive growth through KPI-driven, cross-functional initiatives.

  • Owns strategic marketing direction and brand governance
  • Leads measurement, dashboards, and executive reporting
  • Coordinates internal and external partnerships for cohesive execution

Job Description

Responsibilities

  • The Director of Marketing provides senior-level strategic leadership for all marketing, communications, brand, and customer experience functions at Lifeworks.
  • This role holds enterprise-wide strategic decision-making authority for marketing strategy, brand governance, market positioning, public relations, advertising, customer lead generation, referrals, and integrated communications.
  • The Director advances organizational visibility and engagement through a unified brand strategy, oversees organization-wide marketing and customer experience frameworks, and establishes robust systems for performance measurement—including KPIs, dashboards, and reporting models that inform executive decision-making.
  • This role leads the Marketing team and manages external partners to ensure cohesive execution across all channels, strengthening the Lifeworks mission and driving sustainable, long-term growth.
  • What we offer employees
  • Lifeworks offers a comprehensive benefits package which includes:
  • - 18 days of PTO accrued in the first year of employment
  • - 11 paid holidays (New Year’s Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Eve, Christmas Day, and a Personal Holiday)
  • - Medical, dental, vision, life, AD&D insurance, short & long-term disability coverage
  • - Health Savings Account (HSA), Flexible Savings Account (FSA), and prescription drug coverage

Requirements

  • Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field.
  • 7–10 years of progressive experience in marketing, communications, customer experience, or business development, including leadership roles.

Preferred

  • Graduate degree in Marketing, Communications, or MBA.
  • Nonprofit or human services sector experience.

Benefits

  • Lifeworks offers a comprehensive benefits package which includes:
  • - 18 days of PTO accrued in the first year of employment
  • - 11 paid holidays (New Year’s Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Eve, Christmas Day, and a Personal Holiday)
  • - Medical, dental, vision, life, AD&D insurance, short & long-term disability coverage
  • - Health Savings Account (HSA), Flexible Savings Account (FSA), and prescription drug coverage
  • - Up to $3,000 annually in tuition reimbursement and student loan forgiveness when eligibility requirements are met
  • - 403(b) retirement plan – Lifeworks contributes 3% of your salary and matches up to 4% of employee contributions
  • - Employee Assistance Program (EAP)
  • Why Work at Lifeworks
  • Lifeworks is an industry leader on the forward edge of partnering with people with disabilities in innovative, person-centered ways. Disability inclusion is our true north, guiding every service we provide and ensuring that people with disabilities have opportunities, can thrive, and defy expectations. The Lifeworks Team is collaborative, passionate, and strategic, using a person-centered approach to increase access in our communities.
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Lifeworks Services

3.8 Glassdoor

Lifeworks is a Minnesota 501(c)(3) nonprofit organization founded in 1965 by parents of children with disabilities. Our mission is to be the partner of choice in advancing disability inclusion. We envision a world where disability inclusion is the standard.Through In-Home Services, Community-Based Services, Disability Inclusion Training and Consulting, and Resource Navigation Lifeworks partners with more than 4,000 people across Minnesota.

Founded in 1965
Minneapolis, Minnesota, USA
573 employees
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$110K/yr – $120K/yr

Taken straight from the job posting.

See all Lifeworks Services salaries

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Director of Marketing

Lifeworks Services · Richfield, MN · Hybrid