Responsibilities

• Partner with executive leadership to ensure marketing strategies directly support revenue growth, attendance goals, and long‑term business priorities
• Develop and oversee integrated campaigns across advertising, media, partnerships, digital, social, and content to drive visitation and strengthen brand presence
• Direct public relations efforts to increase media coverage, protect brand reputation, and ensure consistent, compelling messaging in a competitive market
• Lead digital initiatives across website, SEO, SEM, email, paid media, and social platforms to generate ticket sales, group bookings, and repeat visitation
• Oversee content creation that builds emotional connection, inspires curiosity, and deepens brand loyalty, supported by clear analytics and ROI measurement
• Lead and mentor a cross‑functional marketing team while managing agencies, budget priorities, KPIs, and executive reporting to meet revenue and attendance targets

Requirements

• Bachelor’s degree in marketing, communications, business, or related field required; master’s degree preferred
• Minimum of 8 years of progressive marketing leadership experience in attractions, hospitality, entertainment, tourism, or related industries
• Strong expertise in digital marketing, content strategy, social media, public relations, and event promotion
• Experience managing budgets with a focus on maximizing ROI
• Excellent communication and presentation skills, with the ability to influence executive stakeholders
• Ability to work nights, weekends, and holidays as needed

Benefits

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts